Market Strategist to Speak to Duke’s Clinical Leadership Program Students
Market-driven and brand management strategies are featured topics to help health clinicians tackle the business of medicine.
Raleigh, NC (PRWEB) March 31, 2006
As the principal consultant for Sleddogg Marketing, Lea-Ann W. Berst possesses a great ability to help organizations see themselves as their customers do. And, as a result, helps them to formulate marketing strategies that achieve real business results. Utilizing the principles of strategic brand management, Ms. Berst will lead a discussion on brand-building with Duke University Clinical Leadership students during a seminar to be held in April.
As a featured guest seminar speaker, Ms. Berst will show practicing health clinicians how to develop and execute strategic marketing plans in order to become a market-driven organization that attracts new customers and grows the business.
“Tomorrow's effective health care leaders must be able to grasp the complexities of the business of medicine,” said Beau Wiseman, Education Coordinator in the Division of Community Health of the Department of Community and Family Medicine. “They will have to understand the changing social environment, how emerging business trends can affect medicine and how to work with communities to improve health and well being.”
The Clinical Leadership Program is open to practicing health clinicians from all disciplines. Physicians, nurses, physician assistants, physical therapists are some examples of students who attend the program to gain business, legal, management and policy training. The goal of the program is to help health professionals from all disciplines become adept at working through the complicated issues facing health care. For more information, please visit http://clinical-leadership. mc. duke. edu/ (http://clinical-leadership. mc. duke. edu/).
About Sleddogg Marketing
Sleddogg Marketing is a marketing consulting firm specializing in strategic marketing consulting. Sleddogg helps businesses create and execute strategic marketing plans that utilize their existing assets in order to grow their customer base and competitively position their business in the market. For more information, please visit http://www. sleddogg. com (http://www. sleddogg. com).
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