The American College Welcomes Keith E. Hickerson as Vice President of Marketing Communications and Research
Keith E. Hickerson has joined The American College as Vice President of Marketing Communications and Research. In this position, Hickerson will coordinate the activities of the Marketing Division in an effort to raise awareness of The American College and its offerings among financial services professionals. Prior to joining The American College, he was Vice President of Corporate Marketing for UnumProvident Corporation, a Fortune 500 leader in disability income protection and supplemental insurance benefits.
Bryn Mawr, PA (PRWEB) October 12, 2006
Keith E. Hickerson has joined The American College as Vice President of Marketing Communications and Research. In this position, Hickerson will coordinate the activities of the Marketing Division in an effort to raise awareness of The American College and its offerings among financial services professionals.
Larry Barton, Ph. D., President and Chief Executive Officer of the institution stated, “We are excited to have Keith join The American College. His experience in strategic positioning and marketing will help build The College’s brand and ensure our continued success in meeting the needs of potential students, current students and our designee and degree graduates.”
Prior to joining The American College, Hickerson was Vice President of Corporate Marketing for UnumProvident Corporation, a Fortune 500 leader in disability income protection and supplemental insurance benefits. His diverse background has included leadership roles in advertising and branding, sales, product development, marketing communications, public relations and other marketing-related areas.
“I am pleased to be joining The American College at such a time of opportunity for this organization,” said Hickerson. “As we approach our 80th year, this institution represents a blending of heritage and fresh thinking that is distinctive in the marketplace and highly valued by our students and alumni.”
A graduate of Duke University, Hickerson has won multiple Addy awards, the IRIS award for outstanding television production and a PRSA Silver Anvil for public relations excellence.
The American College is the nation’s leading non-profit educator of professionals in the insurance and financial services industry. Located in Bryn Mawr, Pennsylvania, The College is a public charity founded in 1927 and accredited by the Middle States Association of Colleges and Schools. The American College offers an array of specialized designation programs, Master of Science degrees in several disciplines and customized continuing education programs delivered predominantly on a distance education basis for those pursuing a career in financial services. For more information, visit www. TheAmericanCollege. edu
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