Perform Pain Reliever Programs Benefits Pink-Link Breast Cancer Support Network
Hygenic / Performance Health, makers of Perform® and Biofreeze® Pain Relievers, has partnered with Pink-Link Breast Cancer Support Network, an online support resource for women affected by breast cancer.
Akron, OH (Vocus/PRWEB) December 29, 2010
Hygenic / Performance Health, makers of Perform® and Biofreeze® Pain Relievers, has partnered with Pink-Link Breast Cancer Support Network, an online support resource for women affected by breast cancer. Pink-Link is a nonprofit organization and all breast cancer support services are free. Pink-Link's key service, an online database of breast cancer survivors, creates an intimate and personal link between breast cancer survivors. This "mentor-survivor" relationship provides the essential on-going support needed to endure treatment of breast cancer.
Hygenic / Performance Health has provided product donations and web exposure for Pink-Link during the past 18 months. In November, the Company launched a Perform Pain Reliever Instant Redeemable Coupon (IRC) program. Coupon redemption results in a $1.00 savings for the consumer and a $1.00 donation for Pink-Link. To further support this donation-driving program, an investment was made in developing and distributing in-store display units that should generate additional awareness of the campaign.
“While there are many worthwhile causes to choose from, we opted to partner with an organization where our contribution could make an immediate difference,” stated Chas Tabone, Associate Trade Marketing Manager at Hygenic / Performance Health. “We also looked for an organization with a mission of helping individuals work through their pain, either physically or emotionally. Through grassroots efforts, Pink-Link has impacted thousands of lives by matching women diagnosed with cancer with women who have experienced the same diagnosis. These women offer each other real life experiences and perspectives that cannot be found at a clinic or doctor’s office. We’ve built our business by providing products that help individuals manage pain so that they can get back to living a full and active life. Their cause is a good fit with our purpose, and we hope this program provides considerable exposure for Pink-Link in addition to the dollars we raise.”
“We are overwhelmed by the generosity of Hygenic / Performance Health, and truly appreciate their efforts in spreading the word about what we do and how we can help those dealing with breast cancer,” commented Vicki Tashman, founder of Pink-Link. “Although we provide women emotional and educational support, we can’t address their physical pain. Perform does just that.”
Pink-Link is a non-profit 501(c)3 organization whose mission is to empower women in obtaining a healthy survivorship of breast cancer. Founded in 2005 by Vicki Tashman, Pink-Link provides an on-line support service for women consisting of an innovative searchable database where women with breast cancer can connect with other women who have a similar diagnosis. By harnessing the power of the Internet and using a custom-built program which meets the privacy needs of their members, Pink-Link creates an intimate and personal link between patients, survivors, friends and family.
Hygenic / Performance Health built its business by developing products that help people manage their pain, restore their strength, and improve their overall health. Maker of market-leading Perform®, Thera-Band®, and Biofreeze® products, Hygenic / Performance Health provides a broad portfolio of products for the therapy, rehabilitation, massage, wellness and consumer retail markets.
###
