Orange County Choppers and K’NEX Brands Announce New Licensing Partnership
Officially-Licensed Building Toys by K’NEX Will Allow Kids to Build Collectable Scale Models of Their Favorite OCC Bikes
Hatfield, PA (Vocus) October 7, 2009
Young fans of the TLC’s popular reality series American Chopper can build their own Orange County Choppers thanks to the new OCC-themed building toys by K’NEX®. Orange County Choppers, one of the premier builders of custom motorcycle worldwide, and K’NEX, an international leader in the construction toy industry, are delighted to announce a new partnership to produce these officially-licensed building toys for children.
The relationship, which names K’NEX Brands as the licensee for “do it yourself” customizable plastic construction building sets, combines the award-winning K’NEX building system with the exciting world of Orange County Choppers custom motorcycles.
The new Orange County Choppers line by K’NEX will be available April 2010, and will include scale motorcycle models with stylized chrome colored parts.
“We are extremely excited to be partnering with Orange County Choppers,” said Michael Araten, president of K’NEX Brands. “Both OCC and K’NEX deliver on the promise of building and customization. This partnership will empower kids to imagine, build and play with creative K’NEX interpretations of the bikes revolutionized by Orange County Choppers.”
“By partnering with K’NEX, we’re aiming to expand our reach to a new generation of fans who may not yet have a license but certainly have the creativity and imagination that is at the heart of every OCC motorcycle,” said Paul Teutul, Sr., founder of Orange County Choppers.
The new building toys will be specially designed for children ages 7 and up. All sets will come packed with K’NEX parts for age-appropriate building that stimulates imagination and creativity, as well as custom elements to give builders an authentic OCC experience.
About K’NEX Brands
Founded in 1992, K’NEX Brands was established to make and sell what has become one of the world’s leading integrated construction systems for children. Winner of over 200 international awards and recognitions, K’NEX seeks to build young minds with its exciting product line and critically acclaimed K’NEX Education program. For more information, please visit http://www. knex. com.
About Orange County Choppers
Headquartered in Newburgh, NY, Orange County Choppers is regarded as one of the world’s premier builders of custom and production motorcycles. The OCC shop is featured on American Chopper, a reality television series that chronicles the lives of the OCC crew as they battle impossible deadlines to create outrageous custom chopper creations. The show, which has contributed to the company's quick rise to fame, debuted on the Discovery Channel in September 2002 and in 2007, Discovery Channel's sister station, TLC, took over the broadcasting and it now airs on Thursday nights at 9pm ET/PT. For more information, visit http://www. orangecountychoppers. com
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