The Business of Style: Can Companies Achieve Better Results Through Employee Style Education?
Does workplace style have a profound effect on the company's productivity and employee morale? Although Style Education is a new concept, it is one that is starting to gain a following. Stilista, a Boston-based company specializing in Corporate Style Education shares its experience.
Boston, MA (PRWEB) November 3, 2008
There are some professionals that have mastered the art of looking good for work: combining appropriate pieces with great tailoring, high quality, neat appearance, all while making the look their own through final touches and accessories. The bulk of the work force, however, looks at best ordinary and plain, and all too often, employees report to work looking downright sloppy.
Stilista, a Boston-based style consulting company that works with companies on improving employee style through education blames a number of factors:
Companies are not clear enough in communicating their dress code policies Casual culture in some companies translates to a sloppy attitude about dress Business Casual and Casual dress codes are ambiguous and few employees know how to look well put-together while still being casual Stores are mass producing low quality pieces in unflattering and unprofessional cuts (ie. pleated pants, khakis, polo shirts)
Companies often overlook the issue of dress, but research conducted by Stilista finds a powerful link between how a seller looks and the buyer's likelihood to buy from him. "Confidence is a huge part of it," says Alice Miles, managing partner of Stilista and corporate style trainer. "If a person feels great in their clothes, they exude a self-assurance that is hard to ignore. A well-dressed employee also portrays a positive brand image of their company".
The advantage of the new concept of style training is not only outward-facing. In fact, Stilista's corporate clients have also reported seeing improved morale, motivation and productivity among their employees that participated in a seminar or workshop.
"It's a simple formula that we see over and over again," says Maria Vasilevsky, Stilista's Corporate Education principal. "Great appearance leads to higher confidence, which leads to better business results."
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