Better ROI Through Improved Search Engine Optimization: Small Businesses Learn Search Marketing Secrets & Techniques from Leading Experts at Philadelphia Seminar
For small business owners and marketers responsible for their company's web strategy, the world of search engine marketing (SEM) is one fraught with both opportunity and risk. Companies who do it right can bank on improvements to their bottom line; companies who make search marketing mistakes can burn through their monthly budget in a week. Jill Whalen aims to teach companies how to improve their web sites—both for visitors and for search engines.
Ashland, MA (PRWEB) October 6, 2005
For small business owners and marketers responsible for their company's web strategy, the world of search engine marketing (SEM) is one fraught with both opportunity and risk. Companies who do it right can bank on improvements to their bottom line; companies who make search marketing mistakes can burn through their monthly budget in a week. Jill Whalen aims to teach companies how to improve their web sites—both for visitors and for search engines.
On Thursday, November 3 and Friday November 4, 2005, search engine optimization (SEO) expert Jill Whalen and six other expert presenters offer a two-day seminar on search optimization and marketing. High Rankings™ Search Engine Marketing seminar, to be held at the Philadelphia Crowne Plaza--Valley Forge in King of Prussia, PA, will teach attendees both basic search marketing fundamentals, as well as best practices and more advanced techniques. More information on the seminar can be found online at http://www. highrankings. com/seminar (http://www. highrankings. com/seminar).
Registration cost before October 7th is $1195.00; after October 7th, late registration cost is $1,395.00. Attendees may register by visiting http://www. highrankings. com/register. htm (http://www. highrankings. com/register. htm).
"We realized early on that small businesses desperately wanted search marketing strategies, but didn't know where to start," said Jill Whalen, founder of search marketing firm High Rankings™ and a recognized expert on SEO. "They also didn't have an extra pile of cash lying around to hire a professional search optimization expert. What they did have, however, was the drive and initiative to improve their online business through SEO and SEM...and that's why we developed the seminar."
"We're teaching businesses how to take control of their search engine optimization strategies, themselves," noted Jill. "All of our seminar speakers have experience in getting their clients to the top of the search engine results. They've been putting their clients' web sites at the top of Google, Yahoo!, MSN and more for years—and people who attend our seminar will have the opportunity to learn how they did it, step-by-step, so they can achieve those same results for themselves."
High Rankings™ Search Engine Marketing Seminar--Day One
On the first day of the seminar, world-renowned search engine optimization experts Jill Whalen, Scottie Claiborne, Karon Thackston, Debra Mastaler, Christine Churchill, Dan Thies and Matt Bailey outline the fundamentals of search engine marketing in easy-to-understand terms.
High Rankings™ Search Engine Marketing Seminar--Day Two
On day two of the seminar, attendees will gain hands-on experience by applying what they've learned to actual web sites. Workshop attendees will practice skills in usability, keyword research, SEO copywriting, writing and maintaining PPC ads, tracking rankings and traffic, advanced link building, spotting search engine spam, and more. The day ends with an open forum to discuss any lingering questions or issues specific to the attendees' businesses.
About Jill Whalen
Jill is the owner of High Rankings™ (http://www. highrankings. com (http://www. highrankings. com)) a company devoted to furthering the education of people and companies who want to learn how to make their websites the best they can be for their users and the search engines. The High Rankings™ website showcases Jill's SEO articles, her popular High Rankings™ Search Engine Optimization forum, as well as the High Rankings™ Advisor search marketing newsletter archives.
Jill has been optimizing sites since 1995, making her a pioneer in the search marketing space. She recently co-founded Search Creative, LLC a Cambridge, MA (http://www. searchcreative. com (http://www. searchcreative. com)) based design and marketing agency. Search Creative, LLC specializes in creating search friendly designs, back-end programming, online and offline marketing, graphic design and more.
Jill's clients include multi-million dollar companies, e-commerce sites, software companies, major universities, real estate agencies, attorneys, surgeons and dentists, and other small/medium-sized businesses.
Jill speaks at national and international industry-related conferences, and has been quoted in the Wall Street Journal, the Washington Post and many other national publications.
For questions about the High Rankings™ Search Engine Marketing Seminar, visit http://www. highrankings. com/seminar (http://www. highrankings. com/seminar).
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