COLLOQUY® Highlights Loyalty-Marketing Technology
COLLOQUY® (www. colloquy. com) a leading loyalty-marketing publication and web site, unveiled its latest issue, featuring reports on loyalty programs from around the globe with a special emphasis on loyalty-marketing technology.
COLLOQUY® (PRWEB) May 16, 2002 -
Marketing publication and web site, unveiled its latest issue, featuring reports on loyalty programs from around the globe with a special emphasis on loyalty-marketing technology.
The latest issue of COLLOQUY, now online at www. colloquy. com, looks at:
Software Savoir Faire: What You Need to Consider in Designing and Implementing a Loyalty Solution
Our technology editor Jim Kuschill takes a walk through three generations of loyalty software and takes a good, hard look at the state of loyalty technology today.
Custom Publishing and Frequency Marketing: A Profitable Partnership Built on a Database
Old-school custom publications are going the way of the dinosaur— cutting edge custom pubs like Harrah’s Entertainment’s Harrah’s World mine their loyalty databases to push personalized content with a long shelf life.
Case Study: Mobil MAX, New Zealand
Number three gasoline retailer Mobil was faced with two options: match competitorsÂ’ programs or fall behind. COLLOQUY looks at MobilÂ’s novel technological solution and examines its potential for long-term success.
Manana in Mexico: Marketing Challenges Removed, Coalition, Creativity Will Rise
Senior editor Bill Hanifin examines what NAFTA and the close ties between President Bush and Mexican president Vicente Fox mean to the chances of a major coalition loyalty program developing in Mexico within the next two years.
COLLOQUY Interview: Steve Sickel of Six Continents Hotels
VP of relationship marketing Steve Sickel talks with COLLOQUY about the re-launch of Priority Club Rewards, the limits of technology and the shifting definition of CRM.
About COLLOQUY:
For more than a decade, COLLOQUY has been the voice of the loyalty marketing industry, providing educational and research services on a global basis, and offering substantial news, research libraries and program archives to qualified subscribers. Print and online subscriptions are available at www. colloquy. com or by calling 866-818-1151. Reader participation is invited at info@colloquy. com.
About Frequency Marketing, Inc.:
COLLOQUY is published by Frequency Marketing, Inc., a global provider of resources and technology for the design, implementation and management of loyalty marketing programs that recognize and reward customers based on their purchase behavior. FMI’s Loyalty Solutions Platform™ allows companies to create and quickly launch flexible, fully customized loyalty programs that can support even the most creative program rules and structures. FMI is a wholly owned subsidiary of Alliance Data Systems. More information is available at www. frequencymarketing. com.
