Luis Aira Creative Force Behind Antonio Villaraigosa Ads To Boost Latino Turnout
(www. ofrenda. com) Luis Aira, the creative force behind the Antonio Villaraigosa Spanish Media Campaign, will be a featured speaker at the 6th Annual Hispanic Market Boom Conference, Monday June 13th at the Hyatt Regency Hotel, Los Angeles. Aira, will be heading a panel of media experts including Ed Leon, Senior VP of SiTV; Antonio Gonzales, President Southwest Voter Registration Education Project; Marlo Baker, Broadcast Producer Al Punto Advertising; Diego Pombo, Consultant Creative Director, Oscar Lobo Director Ofrenda, Inc. and Yarelli Arizmendi Actress/Writer/Producer of “A Day Without A Mexican.” The panel will discuss targeting Latinos in both Spanish and English languages and the strategy behind Aira’s “Get-Out-The-Vote” ads that contributed to the historic Latino voter turn-out and subsequently LA’s first Latino mayor in over 100 years.
Los Angeles, CA (PRWEB) June 3, 2005
“I am deeply committed to empowering Latinos to engage in the political process,” stated Aira. His work directly engages Latinos with culturally relevant content. For the Antonio Villaraigosa campaign, Aira created commercials focused on the candidate’s commitment to education and his strength at building unity and coalitions. Says Aira, “I was amazed to hear the crowd at the victory party chanting the words from one of our commercials, “Si se quiere se puede/ If you want it, you can do it!” For Southwest Voter Registration Education Project Aira created a Latino voter awareness media campaign in both Spanish and English languages, along with Diego Pombo, Consultant Creative Director.
Aira, critically acclaimed for his cutting edge style and creative media strategies targeting the Latino market, has been honored with numerous awards including the prestigious Clio. Previous campaigns include the New Democrat Network, the John Kerry Latino Media Campaign 2004, Gore 2000 Latino Campaign, Coca Cola, MCI, AT&T, J. C. Penney, Carl’s Junior, Wells Fargo, Converse, Sears, Ikea, and Lincoln Mercury as well as directing the MTV Latino campaign for “Rock The Vote”.
About Ofrenda, Inc.
Specializing in multicultural media solutions, Ofrenda is a director-based production company with headquarters in Los Angeles and production affiliates in Bahia and Mexico City. Directors represented include Luis Aira, Jim Edwards, Felipe Fenton, Pico Garcez, Alex Jovy, Oscar Lobo, and Jaime Toledo. The international creative team of award winning directors, producers, writers, cinematographers, and editors produce feature films, commercials, music videos, public service announcements, and radio campaigns. The mission of Ofrenda is to provide clients with the cross-cultural marketing tools that are essential to compete in the diverse market of today.
# # #
