Bay Area Interactive Group (BIG) Goes Live With "BIG Sessions"
Podcast features exclusive interviews with the industry's most influential players
San Francisco, CA (PRWEB) July 9, 2005
The Bay Area Interactive Group (BIG), a professional trade organization for digital marketers, has created the BIG Sessions podcast (www. bigsessions. com).
The downloadable audio broadcast features exclusive interviews with the industryÂ’s most influential players such as Mark Stewart, OMDÂ’s Eastern Regional Managing Director, and PJ Pereira, AKQAÂ’s Executive Creative Director, San Francisco. Stewart and Pereira recently served as 2005 Jury Presidents for the Media and Cyber Lions respectively. Both were interviewed at the 52nd Cannes Lions International Advertising Festival. The host of the BIG Sessions is Jon Raj, Vice President of Advertising and Emerging Media Platforms at Visa USA and Education Chair of BIG.
“This broadcast will discuss advertising issues, marketing trends and strategies with the industry’s trailblazers,” said Raj. “Our goal for these sessions is to provide listeners with valuable insights from interactive, traditional and alternative media.”
“Podcasting is a big trend and there is already a shift from music and other consumer programs into content downloads like the BIG Sessions,” said John Durham, President of BIG. ““Listeners are able to download interviews directly to their MP3 player or computer and the podcasting software will automatically search for and download any new installments whenever it's connected to the Internet.”
Future BIG Sessions will feature: Joanne Bradford, Chief Media Revenue Officer at Microsoft; Matt Freeman, CEO North America at Tribal DDB; Glen Sheehan, Creative Director, North America, Digital, at Young & Rubicam Brands; and Sean Finnegan, US Director at OMD Digital.
About BIG
BIG (Bay Area Interactive Group) is a non-profit professional association dedicated to championing innovation in digital marketing to brand marketers, publishers and agencies through educational, networking and association events. Since BIGÂ’s debut in September 2004, BIG has secured over 50 corporate members and over 250 individual memberships. For more information about BIG and how you can become a member, go to www. sfbig. com.
Contact:
Molly Parsley, Communications Co-Chair, BIG, (415) 645-9473
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