Saturday, March 11, 2006

SnowPack Offers Pain Relief Alternative

SnowPack Offers Pain Relief Alternative

Are you concerned about the latest FDA ruling on certain pain relief medications? SnowPack offers an alternative to pain relief with ice therapy.

Santa Fe, NM (PRWEB) January 26, 2005

You've heard the warnings. From the evening news to the Today Show, everyone has reported on the latest findings concerning certain non-steroidal anti-inflammatory drugs (Vioxx, Celebrex, Bextra and Aleve) and the increased risk of heart attack or stroke. But no one has offered a safer alternative for pain relief. SnowPack, the maker of people-friendly, reusable cold packs, has launched an awareness program, educating the public that there is another option.

Belonging to a class of non-steroidal anti-inflammatory drugs called Cox-2 inhibitors, the drugs in question work by reducing inflammation and pain, while having a minimal effect on stomach bleeding and ulcers. However, the latest ruling of the U. S. Food and Drug Administration states: “FDA is issuing an advisory because of recently released data from controlled clinical trials showing that the COX-2 selective agents (Vioxx, Celebrex, and Bextra) may be associated with an increased risk of serious cardiovascular events (heart attack and stroke) especially when they are used for long periods of time or in very high risk settings (immediately after heart surgery). Also, as FDA announced earlier this week, preliminary results from a long-term clinical trial (up to three years) suggest that long-term use of a non-selective NSAID, naproxen (sold as Aleve, Naprosyn and other trade name and generic products), may be associated with an increased cardiovascular (CV) risk compared to placebo.” Dec. 23, 2004.

Since SnowPack was introduced in 2002, the company’s mission has been “to help relieve pain and increase the quality of life without the use of drugs or chemicals”. When it comes to pain relief choices, SnowPack has taken the initiative to bring ice therapy to the forefront. In this day and age when taking a pill might seem like the easiest solution, it’s not always the best. Ice therapy is considered one of the oldest and safest methods of controlling pain and inflammation. Proven to be effective at reducing swelling, numbing pain and decreasing muscle spasms, ice therapy is an easy self-care technique. Most doctors and therapists recommend using an ice pack to treat acute and chronic pain, as well as help with joint inflammation. Using an ice pack immediately after an injury occurs can dramatically decrease recovery time. Ice is also one of the best ways to reduce swelling and bruising after surgery. Compared to the medications discussed, ice therapy has no side effects or the fear of heart complications.

Through the publication of educational articles, a health and wellness ezine, and their website, SnowPack has become an industry pioneer in educating the public to the benefits of natural pain relief through the use of ice therapy.

About SnowPack

Officially launched in 2002, SnowPack Cold Therapy is reusable, dye-free, nontoxic, latex-free, and its contents are biodegradable. SnowPack products are available through running specialty stores, independent pharmacies, online retailers, the Road Runner Sports Catalog and TriSports Catalog, as well as through the SnowPack website. For more information, visit http://www. snowpackusa. com (http://www. snowpackusa. com). The SnowPack health and fitness ezine is located at http://home. netcom. com/~newsflash/ (http://home. netcom. com/~newsflash/)

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