The Organic and Natural Enterprise Group (ONE Group), Creators of the WorldÂ’s First Certified Organic Skin Care and Cosmetic Line, Begin Worldwide Distribution
The Miessence™ product range and MivitalityTM probiotic bear the organic seal of approval by Australia’s leading certifying body, the Australian Certified Organic (ACO), a division of the Biological Farmers of Australia Co-op Limited. The ACO sets and maintains stringent quality standards that are internationally recognized as either compliant with or exceeding all international requirements. The USDA’s National Organic Program (NOP) has also issued its organic certification to ONE Group’s qualifying productsC
Queensland, Australia (PRWEB) February 15, 2005
ONE Group Founding Directors Narelle Chenery, John Hunter and Alf Orpen speak out on the issue of certified organics. “Education is the key to empowering consumers to see through the ‘green-wash’ of slick product marketing to recognize products for what they really are. Misleading labels and clever advertising relating to organic content often mask the use of potentially toxic ingredients, which seriously undermines the integrity of the organic claim,” Narelle reports. “We are committed to providing only certified organic products…” adds John Hunter. Alf Orpen concludes, “It is a common cry of many scientists and economists that within the next 20 years we must implement a strategy to create an ecologically sustainable world, and business is the most powerful vehicle to expedite that outcome.”
The organic industry has achieved compounded growth of 23% per year for seven consecutive years, while the natural and organic cosmetic sector grew by a massive 39% in 2001 alone. ONE Group leads the world in skin care by successfully developing the Miessence and Mivitality range; the world’s first and currently only fully certified organic probiotic, skin and body care products. Market research has shown that consumer demand for organics is growing rapidly worldwide. ONE Group, through its cutting-edge research and development, intends to progressively release dynamic, healthy, first-to-market innovations in the organic sector. Consumer sales of organic products in the US reached US$5.6 billion in 2000, a rise of 19% from 1999. If organics sustains this annual growth (and there is no indication it will not as sales in 2001 reached US$9.4 billion) the organic segment will be worth between US$13 – US$18 billion by 2005.
Committed to a vision of being an outstanding enterprise of inspiration, conviction and integrity that is a force for change towards ethical and ecological business practices throughout the world, ONE Group plans to capture a significant share of the booming organic market over the next 3 years.
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