Furniture Care 101
GuardsmanÂ’s new website focuses on educating consumers about caring for their furniture investments. Whether they are interested in furniture care products, FurniturePro in-home repair services, furniture protection plans, or general furniture care information, consumers can access information within a single website resource.
Grand Rapids, MI (PRWEB) March 4, 2005
Guardsman, a business unit of The Valspar Corporation, announced the launch of its new consumer website. The new site can be found online at www. guardsman. com. Key features of the new website include general furniture care information, online product catalog, links to the online product fulfillment website, customer service area, search functionality, and access to MSDS information. A main focus of the site is to educate consumers about furniture care through a simple online format.
Visitors to guardsman. com are now presented with the entire portfolio of Guardsman furniture care products and services. Whether they are interested in furniture care products, FurniturePro in-home repair services, furniture protection plans, or general furniture care information, they will be able to access the information within a single website. Visitors to the site will find it inviting and very user friendly. The format allows consumers to easily find any furniture care product or service they need. In the Guardsman furniture care products page, items are categorized according to product application: fabric, wood, leather, kitchen/bath, and cleaning. Information is included for each product that aids the consumer in selecting the appropriate product for their furniture type. Fabric and leather products indicate the appropriate fabric/leather type. A series of revolving furniture care tips has been included to further educate consumers.
The rationale for the online education was that more often than not, consumers are unaware of the necessary cleaning and maintenance required to keep their furniture in good condition. For example, the average consumer doesnÂ’t identify that their leather sofa is made from an animal skin, and it requires a cleaning and conditioning regiment to avoid soil build-up and long-term damage. Guardsman, a leader in the furniture care industry, has a long history of working with furniture manufacturers to develop products that maintain the brilliance of furniture long after itÂ’s delivered to the consumer. Guardsman found that the key to creating consumer awareness of furniture care is creating an easily accessible solutions package.
The new website is just one step to help achieve GuardsmanÂ’s goal of leveraging their position as a solution provider and the company of choice for consumers, retail customers, and their business partners.
Guardsman was founded in 1915 in Grand Rapids, Michigan and has been a leader in the furniture protection industry ever since. Guardsman pioneered the development of retailer-applied fabric protection under the trade name Fabri-Coate® more than thirty years ago and in the 1970s, began selling furniture protection plans in the United States, Canada, the United Kingdom and Australia.
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