JAMAÂ’s entry into India - a much needed move by MCN
JAMAÂ’s entry into India - a much needed move by MCN Over the past few years, America has been happening to India like never before. From burgers to bandwidth, pop divas to popcorn, America has been looming large over the Indian horizon. However what has overshadowed this invasion of sorts is a wave of cynicism, skepticism, apprehension and deep anxiety.
(PRWEB) February 9, 2002
For immediate Publication
JAMAÂ’s entry into India - a much needed move by MCN
Over the past few years, America has been happening to India like never before. From burgers to bandwidth, pop divas to popcorn, America has been looming large over the Indian horizon. However what has overshadowed this invasion of sorts is a wave of cynicism, skepticism, apprehension and deep anxiety.
A refreshing change to the scenario is the launch of the Indian edition of JAMA - Journal of American Medical Association, a widely acclaimed and highly renowned international medical journal. Hon’ble Cabinet Minister for health and family planning, Shri Digvijay Khanvilkar inaugurated the first issue of JAMA - India, amidst the presence of towering personalities from the medical fraternity and the pharmaceutical industry. Speaking on the occasion, Shri Khanvilkar said, “The entry of JAMA into India is a step in the right direction as it would make valuable information affordable and accessible to the Indian medical fraternity.” He further urged doctors and the medical fraternity to now take health care to the rural areas of Maharashtra which in turn would benefit the underprivileged in society.
JAMA is a widely read medical journal that is distributed to readers in more than 140 countries and has 17 separate international editions published in 14 languages. The presence of JAMA in India was so far limited to a select few. However with the launch of the Indian edition it will now be accessible and affordable to the healthcare industry at large.
The Indian chapter of JAMA is published by Medical Communication Network Ltd. (MCN), an integrated medical communication house focused on providing Continuing Medical Education through print, TV and Internet. Medical Training Programmes for doctors, nurses and paramedics also occupy centrestage at MCN. Ever since its inception in 1982, MCN as a pioneer in the field of medical and health related communication in India, continues to remain at the cutting edge of medical communication through an extensive media mix.
Present on the occasion of the launch were Dr Yeolekar, Dean of Sion Hospital, Dr Sanjay Agarwala, Head of the Orthopedic Dept., Hinduja Hospital, and a host of renowned doctors. The event drew an overwhelming response from the industry with all sections of the industry being present and the entire fraternity cheering the launch of a quality journal, which would keep them abreast of, advances in the medical world.
Said Dr Bidhan Das, Executive Director, Medical Communication Network Ltd., “In keeping with the international policies and practices, well researched and peer reviewed, medical information features in JAMA. And with the Indian healthcare industry thirsting for information regarding the latest medical and technological advances in the US, the entry of JAMA into India promises to meet this need gap.” According to Dr Amit Maydeo, Vice President, Endoscopy Society of India, Consultant at Lilavati and Bhatia Hospital and Visiting Professor at Harvard Medical School, “The entry of JAMA - India is a positive step and will be of immense help to Indian doctors in keeping them abreast with the latest medical advances.”
The euphoria and enthusiasm in the Indian healthcare industry has been largely evident by the overwhelming participation of the industry in the inaugural issue of JAMA. Dr Hrishikesh Pai, Infertility Expert & Consultant, Lilavati Hospital observed that in the rapidly changing environment one had to constantly keep in touch with the latest technology and developments across the world. He aptly sums it up, saying, “One of the essential ingredients of success is being well informed about the current trends and the scientific breakthroughs. And with JAMA - India, the entire Indian Medical Fraternity will have access to exactly that.”
For further information, contact
Jayant Ranade /Sameer Ranade
98220 77627 98230 66106
