American Apparel's Zander Livingston to Keynote at RFID In Fashion 2009
Zander Livingston, head of RFID at American Apparel, will explain how his company has increased sales 15 percent in RFID-enabled stores, at RFID Journal's fourth annual event, to be held in New York City on Aug. 12-13.
New York (PRWEB) June 12, 2009
RFID Journal, the world's leading media and events company covering radio frequency identification (RFID) technology, and the American Apparel & Footwear Association (AAFA) today announced that Zander Livingston, director of RFID at American Apparel, will present the opening keynote address at the fourth annual RFID in Fashion conference and exhibition, being held on Aug. 12-13 at the Fashion Institute of Technology in New York City.
American Apparel has been a pioneer in deploying RFID technology in its stores and supply chain. In its RFID-enabled stores, the retailer has improved inventory accuracy to 98 percent and increased sales nearly 15 percent. Livingston will explain how and where the technology is being used and how delivered a return on investment.
"American Apparel and Zander Livingston are proving that RFID can deliver huge benefits to apparel retailers and suppliers," said Mark Roberti, founder and editor of RFID Journal. "We're very excited to have Zander present because other retailers will want to follow American Apparel's lead."
RFID in Fashion will reveal how retailers can deploy radio frequency identification to improve inventory accuracy, reduce shrinkage and increase sales. The event will feature objective case studies presented by apparel, footwear and accessory retailers and suppliers that have deployed RFID in their operations. Attendees will learn how these companies are using the technology to:
Improve in-store inventory accuracy from 65 percent to 98 percent Decrease the time required to take inventory in stores by 75 percent Reduce the time needed to receive goods into inventory by 85 percent Lower labor costs associated with markdowns by 50 percent Increase sales by as much as 15 percent
"RFID in Fashion is a unique event in that it focuses on the issues related to deploying RFID in our industry," said Livingston. "I attended when American Apparel was first exploring the potential benefits of RFID and I found it extremely informative."
The event is co-produced by RFID Journal and the American Apparel & Footwear Association and is supported by the Vendor Compliance Federation and the the Trade Promotion Management Associates. Avery Dennison is the cornerstone sponsor of RFID in Fashion 2009. The event will feature a Leadership Forum, in which a select group of apparel retailers will discuss issues related to adoption of RFID technologies in the retail sector. To learn more about RFID in Fashion, please visit www. rfidjournalevents. com/fashion (http://www. rfidjournalevents. com/fashion).
About RFID Journal
RFID Journal is the leading source of news and in-depth information regarding RFID and its many business applications. Business executives and implementers depend on RFID Journal for up-to-the-minute RFID news, in-depth case studies, best practices, strategic insights and information regarding vendor solutions. This has made RFID Journal the most relied-upon and respected RFID information resource, serving the largest audience of RFID decision makers worldwide--in print, online, and at face-to-face events. For more information, visit www. rfidjournal. com.
About the American Apparel & Footwear Association (AAFA)
The American Apparel & Footwear Association is the national trade association representing apparel, footwear and other sewn-products companies, as well as their suppliers that compete in the global market. AAFA's mission is to promote and enhance its members' competitiveness, productivity and profitability in the global market by minimizing regulatory, legal, commercial, political and trade restraints. To learn more, visit www. apparelandfootwear. org.
About the Vendor Compliance Federation (VCF)
The Vendor Compliance Federation advocates retailer-supplier trading synchronization, champions collaborative initiatives and offers solutions to drive productivity, profitability and growth. VCF is the leading organization focused on solutions, services and best practices for retailer-supplier collaboration. Its membership includes top manufacturing brands and national retailers, ranging from fashion and cosmetics to electronics and home furnishings. It is where the retail industry comes together to reduce chargebacks and deductions, increase supply chain efficiencies, minimize order fulfillment risk, integrate processes and eliminate disconnects across the entire forecasting-to-settlement continuum. VCF draws participation from such industry leaders as Adidas, BIC Consumer Products, Estée Lauder, Jarden Consumer Solutions, JCPenney, Liz Claiborne, Lowe's, LVMH, Nordstrom, Office Depot, Sears and Tom Tom, among others. Visit VCF online at www. vcfww. com.
About the Trade Promotion Management Associates (TPMA)
TPMA is a think-tank and educational resource for consumer goods trading partners, and the leading membership organization dedicated specifically to the practice of trade promotion marketing in all of its forms: co-op/MDF, in-store marketing, online promotion, rebates, pricing, slotting and more. The organization fosters, promotes and provides platforms for collaboration in the trading partner relationship to drive best-in-class processes for trade promotion management and optimization. Dedicated to the effective and efficient use of trade promotion dollars, TPMA serves as a collaborative resource for research and metrics for such companies as Audiovox, Dial, Hewlett-Packard (HP), Hormel, Johnson & Johnson, Land O'Lakes, Sony BMG and others. Learn more at www. tpmaww. com.
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