London Book Fair Travel Desk Deemed a Success
London Book Fair and Travel Technology GroupÂ’s partnership was today deemed a success, after analysis of the fairÂ’s initial offering of attendee management services.
London, UK (PRWEB) May 26, 2005
The team at London Book Fair (LBF) today declared its partnership with Travel Technology Group a success, after offering attendee management services to event participants for the first time. Branded as ‘London Book Fair Travel Desk’, the services offered participants comprehensive travel options including hotel accommodations, airline reservations and concierge services for London Book Fair 2005, held at the Olympia Exhibition Centre in Kensington, London from 13-15 March.
Travel Tech and LBF were very encouraged by the performance of the 2005 contracted room block. “Numbers are in line with expectations for the initial year of an event,” said Bob Derham, Managing Director of Travel Tech. “We will definitely see these numbers grow as LBF and Travel Tech continue to partner and communicate to visitors and exhibitors that the LBF Travel Desk is a one-stop site for all of their needs – hotel reservations, airfares and concierge services.”
The Travel Technology Group team joined London Book Fair on-site to offer education, customer service and support for the Travel Desk services. The team also implemented a proactive marketing campaign to encourage early booking for the 2006 event, supporting LBF Travel Desk’s pre-event promotions. The marketing campaign specifically targeted visitors and exhibitors from all over the globe. “With the ever increasing international attendance at London Book Fair, vendors must offer variety and be able to reach and appeal to various markets and cultures. Travel Tech understands and incorporates this logic into their marketing efforts for London Book Fair,” stated Alistair Burtenshaw, Exhibition Director of London Book Fair. A similar plan has already been put in action for London Book Fair 2006 and should prove to be even more successful.
In addition to the contracted room block pick-up, there were 135 room nights booked through Travel Tech’s Internet Hotel channel, powered by the Sabre™ Global Distribution System. Travel Tech is the only company in the events industry to provide an integrated online solution that offers participants the functionality of major Internet travel sites (e. g., Expedia and Travelocity) with hotel descriptions, photos, mapping capabilities and inventory on all major airline carriers.
About London Book Fair
London Book Fair is the only truly international, trade only place to conduct real global publishing business with companies from across the world in the spring. Acknowledged as the largest publishing networking event in Europe in the spring, LBF provides the ideal forum to better trade business. Allowing over 22,522 industry professionals and 900 press to get together and 'talk business' about content, new titles, rights, industry developments, etc., under one roof for three days in March. With a leading seminar program, announcements, thriving networking environment and special events, LBF is a must attend event. Exhibitions are unique in their ability to bring buyer, seller and product physically together, enabling exhibitors to reach a large proportion of the marketplace in a short space of time. London Book Fair allows business to be conducted face to face - the most effective way to build and sustain customer relations - with key decision makers over its three day open period.
About Travel Technology Group, Ltd.
Travel Tech is an award-winning software development, ASP solution and travel services company that provides meeting and event planners with the most advanced technology, premium services and effective communication in domestic and international housing, registration and travel management. Travel Tech presents the most flexible, innovative and experienced team of professionals who are dedicated to making each event a success. From offering the most progressive online reservation system for hotels, air, and car rental to customizing reports, marketing campaigns and audit programs, Travel Tech delivers high levels of customer satisfaction and valuable results. Founded in 1984 and headquartered in Chicago, Illinois, Travel Tech has been providing housing, registration and travel services to associations and commercial event organizers from around the globe for 20 years. To learn more about Travel Tech, visit www. ttgonline. com.
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