Mediacurrent and InterMedia Outdoors Launch a Newly Redesigned and Powerful Drupal Website for In-Fisherman. com
Mediacurrent launches a newly redesigned website for In-Fisherman. com, a division of publishing powerhouse InterMedia Outdoors, utilizing the Drupal content management system (CMS). The deployment of the website will offer more options and enhanced experience for site visitors.
Atlanta, GA (PRWEB) June 21, 2009
Mediacurrent (http://www. mediacurrent. com), an Atlanta based web development firm, announced the launch this month of In-Fisherman, (http://www. in-fisherman. com) produced for InterMedia Outdoors, the leading content provider for outdoors sports enthusiasts.
In-Fisherman has a long history of informing and entertaining America's most avid freshwater anglers across all media platforms and this completely new site solidifies InterMedia Outdoors' commitment to bringing world-class, digital content to its loyal customer base. The site is expected to attract nearly 70,000 unique visitors a month, and over 265,000 page views.
In-Fisherman was built around the highly popular open-source content management system (CMS) called Drupal (http://www. drupal. org) for its scalability, flexibility, and active community, among other things.
"We're really excited about this launch as Drupal's powerful taxonomy system, library of existing modules, and distributed architecture made it a natural choice for giving In-Fisherman visitors an engaging, customized experience. In addition, Drupal (http://www. drupal. org) provides all the necessary features to publish a wide range of content with significantly more functionality. The site has an improved publishing workflow, better content searchability and page load times that are significantly faster than the previous version of the site," explained Paul Chason, Managing Partner at Mediacurrent (http://www. mediacurrent. com).
Overall, the new site will be a vast improvement from the older version, with new features including:
Social networking components like discussion forums, user generated content, and the ability to "brag" about your favorite fish stories. A sleek, user-centric design interface and navigation system. Ratings system for fishing gear and equipment. Robust video library filled with hours of new and archived content.
Howard Stevens, CIO of Intermedia Outdoors (http://www. intermediaoutdoors. com), says "The re-design of the In-Fisherman website has made our vast archives of articles, reviews, images and videos much more accessible to our loyal audience and occasional visitors. But even more exciting is the capability that Drupal provides us to engage with our audience on a whole new level, encouraging them to share their opinions and experiences with each other.
"In-Fisherman represents the first of many sites we will soon re-launch, so it was imperative that the site's foundation was constructed to optimize integration, flexibility and scalability. The fact that Mediacurrent delivered on every single one of our requirements is a testament to their programming skills, Drupal's capabilities and an active and talented developer community."
About Mediacurrent:
Mediacurrent is an Atlanta, Georgia based interactive firm that has developed a specialization and consulting vertical within the free, open-source content management system (CMS) called Drupal. Mediacurrent offers strategic direction and tactical implementation for an array of creative and technical solutions. For more information regarding Mediacurrent's services and portfolio please visit http://www. mediacurrent. com (http://www. mediacurrent. com).
About In-Fisherman:
In-Fisherman is uniquely positioned as the leading information provider to freshwater fishing enthusiasts. In-Fisherman publications include In-Fisherman itself and six special interest annuals, Walleye Guide, Catfish In-Sider Guide, Bass Guide, Ice Fishing Guide, Pike & Muskie Guide, and Panfish Guide. The In-Fisherman Library consists of over 19 educational fishing books and 95 instructional fishing DVD's and videos. In-Fisherman Television airs 52 weeks a year and is widely available on The Outdoor Channel, Outdoor Channel 2HD, Fox Sports Net, The Sportsman Channel, and Wild TV. In-Fisherman Radio airs 6 days a week to over 420 stations nationwide.
About InterMedia Outdoors:
Reaching the most avid outdoors enthusiasts across all media, InterMedia Outdoors, Inc. is recognized for the strongest brands in the industry, including Guns & Ammo, In-Fisherman, Petersen's Hunting, Fly Fisherman, Game & Fish and 10 other leading magazines, 16 associated and complementary websites, including the BassFan network, 25 popular television shows, 8 consumer events, a National television network, The Sportsman Channel, and Barrett Productions, an award-winning television production company.
Contact Information:
Mediacurrent
Dave Terry, VP of Client Services
1-866-507-0005 ext 201
Dave. terry @ mediacurrent. com
Http://www. mediacurrent. com (http://www. mediacurrent. com)
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