Hooks Book Events and iCohere Launch “Deepen The Conversation™”
New, Online Educational Programs With Acclaimed Authors Provide Interactive Professional Development Experiences for Business Leaders, Organizations and Companies.
Washington, DC and Walnut Creek, CA (PRWEB) June 29, 2010
Hooks Book Events and iCohere today announced a marketing partnership to create the “Deepen The Conversation™” series (www. deepentheconversation. com), new online professional development programs that enable executives and organizational teams to connect with acclaimed authors in highly interactive, educational workshops.
“Organizations and companies often invest thousands of dollars in leadership and management books and presentations for their employees, but have no way of ensuring their teams are absorbing the valuable concepts and principles,” said Perry Hooks, CEO of Hooks Book Events. “Through iCohere’s innovative technology platform, we are able to provide our authors and clients with highly engaging experiences online, anytime, anywhere.”
Deepen The Conversation™ workshops use iCohere’s collaborative online education platform to enable authors to facilitate discussions with book readers in both live and threaded communications including video webinars, chat rooms, blogs and other social networking tools. These author-led programs allow participants to explore concepts more deeply with the authors and with each other, resulting in an enriching learning experience.
“These workshops enable professionals to expand their understanding of core business processes by listening to, talking with, questioning and applauding the world’s top thinkers,” said Pascal Kaplan, iCohere’s CEO and Co-Founder. “Thanks to our new partnership with Hooks Book Events, opportunities for these thought-provoking interactions will now be available to staff in organizations anywhere in the world.”
ICohere and Hooks Book Events plan to launch Deepen The Conversation workshops this fall. Srikumar Rao, author of “Happiness at Work,” will host the first workshop, September 1 through 28. Steve Denning, author of “The Leaders Guide to Radical Management,” and Seth Kahan, author of “Getting Change Right,” will co-host a workshop entitled, “Making Radical Management Happen,” October 13 through November 9.
About Hooks Book Events
Hooks Book Events, a minority women-owned business, based in Washington, DC with an office in Boston, MA, creates enriching professional development experiences for U. S. government agencies, corporations, trade associations and non-profit organizations through highly interactive book and author events. Engage your employees and constituents by bringing our authors to your office — thought leaders and New York Times bestselling writers who have penned books about current events and trends such as work/life balance, leadership, economics, coaching, management, and more. Hooks Book Events also specializes in producing large-scale public events with renowned non-fiction authors. For details visit www. hooksbookevents. com.
About iCohere
ICohere offers state-of-the-art collaboration solutions for associations, nonprofits, and government agencies. These include communities of practice with social networking; virtual conferences and events; eLearning courses; and organizational change initiatives. iCohere serves over 200 organizations worldwide. Visit iCohere at www. icohere. com. Contact Lance Simon at (202) 870-6146 or email him at lance(at)icohere(dot)com.
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