Mesa Symphony Orchestra Updates Its Image with a Bold New Logo
Mesa Symphony Orchestra unveils its bold new logo in keeping with its marketing objectives.
Mesa, Arizona, (PRWEB) November 9, 2005
In an effort to update its image, the Mesa Symphony Orchestra unveiled the design of its new logo. The group chose Shona Patel, owner and Creative Director of Folkfusion Design to capture the essence of the orchestra with a fresher, more youthful concept.
According to Patel, “The objective was to create a friendlier, more updated logo and break away from the stiff and somber image that a symphony orchestra and classical music is normally associated with.” Patel works with a variety of small and medium-sized organizations – from hi-tech, to travel and entertainment, to fashion and holistic healing – creating unique logos and brand identities. Her primary objective is to make clients stand out in a highly competitive market.
The Orchestra’s bold new image is more in sync with the architecture of the new Mesa Performing Arts Center in downtown Mesa, Arizona – home of the MSO. Patel specifically styled the logo to synergize with the bright, contemporary look of the venue.
“The MSO’s new logo is designed to connect more with the present and the future”, says Dr. Gina Stevens, Director of Marketing and Production for the Mesa Symphony Orchestra. “Music is passionate, exciting and artistic so these are the things we wanted for our new logo.” Stevens adds that, like most orchestras, the MSO is constantly trying to build their audience. “We need to make sure that we present ourselves as something exciting, current, relevant and alive – because whether the public knows it or not, we are all those things.”
For information on the Mesa Symphony Orchestra’s performance and educational programs, visit the MSO website at www. mesasymphony. org or call Dr. Gina Stevens at 480-827-2143.
Contact:
Shona Patel
Folkfusion Design
Tel: 480-229-6974
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