Tuesday, March 3, 2009

Vanno Launches ReputationCheck

ReputationCheck Gives Everyone an Easy Way to Gauge Which Companies to Trust With Real-Time Embeddable Reputation Rankings

SAN FRANCISCO, March 3 /PRNewswire/ -- Vanno, the online social evaluation platform that captures trends in gossip, news, opinion and personal insight about companies and brands and converts them into a Company Reputation Index, today introduces ReputationCheck.

ReputationCheck is an easy way to discern which companies you can trust based on their rank within Vanno's Company Reputation Index. The Index currently follows the reputations of more than 5,800 companies worldwide in over 50 business categories. With ReputationCheck's tools everyone - not only investors and management, but customers, employees, communities, and concerned citizens - can hold companies accountable and encourage greater transparency. Business owners and company representatives can also use ReputationCheck to monitor how their companies are perceived in real-time.

ReputationCheck displays a company's reputation rank and compares that rank to the best and worst companies relative to customer and employee satisfaction, community involvement, the environment, patriotism and social responsibility, which in turn encompass important issues like job satisfaction, customer service, product safety and origin, human rights, corporate governance, charitable giving, diversity, sustainability and clean energy. ReputationCheck is available at www.vanno.com/reputationcheck and can easily be integrated into any blog or website.

"A company's reputation extends beyond its financial results to include how it treats its customers, employees, communities, the environment and society in general. These stakeholders need a forum where they can engage in a meaningful dialogue that actually impacts companies in a measurable way. Vanno is that community," said Nick DiGiacomo, co-founder of Vanno. "And with the release of ReputationCheck, we're making Vanno's real-time rankings available free to bloggers and websites everywhere."

At Vanno, anyone can participate in a civil dialogue about companies and their reputations by submitting stories about their personal experiences and news articles they've read, and by voting or commenting. Using mathematical techniques that have found wide acceptance in spam filtering and fraud detection, Vanno converts the community dialogue into a powerful and accurate real-time Index of company reputation. Registered Vanno users can see all rankings and reputation scores, as well as all stories, votes, and comments. While a number of sites are available for consumers to vent about companies, submit stories or do research, Vanno is the only one that uses proven science to convert user generated content into measurable scores that impact company reputations.

About Vanno

Vanno (www.vanno.com) is an online social evaluation platform that captures trends in gossip, news, opinion and personal insight about companies and brands and converts them into a Company Reputation Index. Designed to turn a brighter light on the behavior of the companies that inhabit our lives, Vanno gives customers, employees, communities, business owners and concerned citizens a forum to engage in civil dialogue. Vanno was founded in 2007 and launched its public beta in October 2008. Vanno is headquartered in San Francisco, CA, and was founded by Nick DiGiacomo and Landon Clark.

[Via http://www.prnewswire.com]