NEW YORK, March 1 /PRNewswire-FirstCall/ -- Omnicom Group Inc. (NYSE: OMC), one of the world's leading advertising and marketing services groups, is launching through its agencies an executive training program on digital marketing in partnership with Fudan University in Shanghai. The program, digital:works, is geared to help agencies and brand marketers train their staff to gain professional digital marketing skills. The course is designed, managed and run by Omnicom agencies and Fudan University's School of Journalism.
Omnicom Group has a long track record of leadership in the digital space in China and around the world, and its agencies' digital teams deliver award-winning digital solutions for a wide range of clients. Omnicom Group ranks number one in the world for digital marketing and media services revenues according to Advertising Age.
Fudan University, located in Shanghai, is one of China's most prestigious universities and is ranked among the top three institutions of advanced learning in the country. Its School of Journalism is noted for producing many of the leading professionals in the Chinese journalism and communications industry.
The combination of Omnicom agencies' years of broad practical experience in digital marketing and the Fudan University School of Journalism's research on the impact of new media technology on market and marketing communications make digital:works a unique and invaluable experience for executives of any organization seeking to build their understanding and capabilities in digital marketing.
The digital:works program is appropriate for anyone aiming to learn about digital marketing in China to improve their contribution to either a marketer or agency organization. The program is divided into three modules: an introduction to the Internet, including an overview of China's new media history; in-depth training on digital marketing tactics; and finally a perspective on the way the Internet and digital marketing are changing the business and communications industry.
Classes will be taught by senior digital professionals with practical in-depth experience from Omnicom agencies as well as professors and scholars from Fudan University and other leading Chinese universities, and top-level executives from marketers. Participants will receive a Professional Training Certificate from Fudan University upon successful completion of the program.
"As the online audience grows and digital becomes an increasingly larger part of marketing plans, it is essential for clients and agencies in China to become fluent in new media," commented Serge Dumont, Omnicom Senior Vice President and President Asia Pacific. "Omnicom is known for its commitment to professional development and education. Through conversations with Fudan, we saw the opportunity to create a very innovative executive training program that leverages Omnicom agencies' unparalleled digital expertise and Fudan's academic excellence to help marketing professionals understand the evolving media and marketing landscape," he added.
Professor Yu Zhenwei, the Secretary of the Party Committee of the Journalism College, Fudan University, commented, "New media is becoming the key communication tool for Chinese consumers; they use it to exchange their viewpoints on issues, brands and products. We believe the Chinese digital marketing industry will greatly benefit through this training program."
"All agencies and clients should look to digital marketing as essential to their success today and in the future," said Jason Kuperman, Vice President, Omnicom Asia Pacific Digital Development. "This program is a unique opportunity for marketing communications executives to benefit from Omnicom Group's extensive experience in digital marketing and Fudan's School of Journalism's expertise in the impact of new media technology on marketing communications," he added.
For further information on digital:works, please visit www.digitalworkschina.com.
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) is a leading global marketing and communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
For further information on Omnicom and its brands, please visit www.omnicomgroup.com.
About the Fudan University School of Journalism
Fudan University's School of Journalism was founded in 1929 and is China's oldest Chinese journalism and communications institution. Since its establishment, Fudan University has trained nearly 10,000 undergraduate and graduate degree students, many of whom have become pillars of Chinese journalism and communications. Because of its contribution to the profession, the college has been called "the cradle of journalists."
