Friday, September 25, 2009

New Agreement Puts "Rustle the Leaf" Environmental Comics in Sierra Club Print Publications

New Agreement Puts "Rustle the Leaf" Environmental Comics in Sierra Club Print Publications

The Sierra Club has signed a print agreement with the producers of "Rustle the Leaf" environmental comics. The agreement grants limited print rights to all Sierra Club chapter and group publications, including newsletters and magazines.

Ridgefield, CT (PRWEB) October 6, 2005

GO NATUR'L STUDIOS, LLC., producer of the acclaimed environmental comic strip "Rustle the Leaf," announced today the signing of an agreement with the Sierra Club (national), which grants all Sierra Club chapter and group publications limited print rights to the weekly comic series. The agreement caps a remarkable first year for the satirical, often poignant comic feature, which continues to build an enthusiastic following among environmentally concerned individuals and organizations in the US and abroad.

Since its online launch in November of 2004, Rustle the Leaf has created environmental education content for the State of Vermont, has been featured on Air America Radio's "Ecotalk with Betsy Rosenberg," in Better Nutrition Magazine, at Grist online, and has been named weekly comic feature at the web site for Orion, the publication called "America's finest environmental magazine" by the Boston Globe. The comic strip also links to over 40 Sierra Club Chapters and Groups, as well as 100 other like-minded web sites.

According to creator and co-writer Dave Ponce, Rustle the Leaf comics are being embraced by the leaders of the environmental movement because they offer something unique: brevity. "Environmentalists have to provide copious amounts of detail as context for their warnings and concerns," says Ponce. "For mainstream media outlets and for most consumers, anything beyond a 'sound bite' is too much information. Rustle comics deliver environmental themes and truths in 10 or 15 seconds--with the kind of poignancy and humor that gets people on all sides of the debate smiling and thinking," says Ponce.

Together with the strip's artist and co-writer--critically acclaimed, nationally syndicated cartoonist Dan Wright--Ponce creates a world in which human nature and behavior impact the lives of a truly inspired cast of characters. They are a sagacious leaf (Rustle), a trash-talking acorn sprout (Rooty), a know-it-all water drop (Paige) and a downtrodden dandelion seed (Dandy). The comic strip is published weekly, and a Classroom Comic is often produced as part of the Rustle the Leaf monthly lesson plan series, available as a free download at the comic's web site.

The Sierra Club, America's oldest, largest and most influential grassroots environmental organization, has hundreds of state and regional chapter and group entities, many of which publish newsletters or magazines. With the signing of the new agreement, Sierra Club print publication editors will choose from the growing library of "Rustle" comics, which deal with such topics as global warming, petroleum distillates, SUVs, urban sprawl, factory farms, ocean pollution, genetically modified organisms, chlorine-bleached paper and more.

For more information, contact Dave Ponce via email at the Rustle the Leaf web site, or contact Jenny Coyle at Sierra Club, 85 Second Street, 2nd Floor, San Francisco, CA 94105.

# # #