Halyard Capital Appoints Steve R. Isaac CEO of Newly Formed Halyard Education Partners: Veteran Marketing Executive Leads New Venture
Halyard Capital, a New York-based private equity fund, announced the appointment of Steve R. Isaac as Chief Executive Officer of its newly created Halyard Education Partners, an integrated marketing services company serving the post-secondary education market. Halyard Education Partners current holdings included Educational Directories Unlimited (“EDU”) and eLearners. com, where Mr. Isaac has been Chairman of the Board since 2005. Reporting to Mr. Isaac will be EDU President and CEO Mark Shay and eLearners. com President and CEO Andrew Gansler.
New York, NY (PRWEB) September 12, 2006
Halyard Capital, a New York-based private equity fund, announced the appointment of Steve R. Isaac as Chief Executive Officer of its newly created Halyard Education Partners, an integrated marketing services company serving the post-secondary education market. Halyard Education Partners current holdings included Educational Directories Unlimited (“EDU”) and eLearners. com, where Mr. Isaac has been Chairman of the Board since 2005. Reporting to Mr. Isaac will be EDU President and CEO Mark Shay and eLearners. com President and CEO Andrew Gansler.
Mr. Isaac brings over 25 years of experience in marketing services, advertising and executive level business leadership to his role as CEO of Halyard Education Partners. Mr. Isaac also serves on the faculty of the Executive MBA program in Virginia Commonwealth University’s School (VCU) of Business and is a director of The Interactive Marketing Institute in VCU’s School of Mass Communications.
“Steve’s academic experience combined with his reputation for leading organizations to growth and profitability will be a tremendous asset to the companies in which Halyard Education Partners invests,” says Bruce Eatroff, Managing Partner of Halyard Capital. “As the post secondary market continues to heat up with for-profits continuing to jockey for position and non-profits exerting their brands and more aggressive business practices to attract, retain and maintain an ongoing relationship with students, we believe there will be product and service companies ripe for the type of funding and leadership we can provide.”
Prior to his work at Halyard Capital, Mr. Isaac’s career included serving dual roles of EVP, DIMAC Marketing Partners and CEO of DMW Worldwide, DIMAC’s direct marketing agency; Executive Vice President of Cadmus Communications Corporation of Richmond, Virginia; and Executive Vice President/Chief Operating Officer of The Martin Agency, while simultaneously serving as CEO of Martin Direct, originally founded by Mr. Isaac as the Stenrich Group.
Mr. Isaac has received many awards and honors in the direct marketing industry and is a frequent industry seminar presenter and speaker. He has also written several articles for professional publications, judged Echo Award Final Round since 1995, and has been a member of the American Association for Advertising Agencies and The Direct Marketing Association, where he was Chairman of the Agency Leaders Group from 1994 to 1996.
Mr. Isaac received his BA in English from the University of Buffalo and an MS in Communications/Education from Syracuse University.
About Halyard Education Partners
Halyard Education Partners is an integrated marketing services company serving the post-secondary education market. Halyard Education Partners current holdings include Educational Directories Unlimited and eLearners. com. Educational Directories Unlimited (“EDU”) is a leading provider of online directories serving the higher education industry, including www. GradSchools. com, www. StudyAbroad. com and www. IIEPassport. org. Additional information about EDU can be found at www. EDUdirectories. com. eLearners. com® LLC educates prospective students about the growing field of online education and connect them to educational institutions. As a result, eLearners has become a leader in providing marketing services and products to institutions that operate both online and/or campus-based programs in the postsecondary and continuing education markets. Additional information about eLearners can be found at www. eLearners. com.
About Halyard Capital
Halyard Capital is a New York-based private equity fund with $350 million of capital under management focused on investing in media, communications and business services companies. Halyard Capital specializes in middle-market leveraged buyouts, growth equity and structured equity investments. Additional information regarding Halyard’s strategy, principals and investments can be found at www. halyard. com.
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