Thriving Bioscience Region Leaves Its Mark
BioSpace and MassBio promote Massachusetts companies through annual marketing campaign
Englewood, CO (Vocus) December 17, 2009
BioSpace unveiled the 2010 Genetown™ Hotbed Campaign (http://www. biospace. com/hotbed. aspx? regionid=16) as its largest yearly promotion for the life sciences.
Genetown is sponsored by MassBio (http://www. biospace. com/company_profile. aspx? CompanyId=1429) and showcases 37 Massachusetts companies across biotechnology, pharmaceutical and medical device industries. The campaign places each entity’s brand on an electronic and printed map (http://www. biospace. com/hotbed_map. aspx? ContentEntityID=933) that is promoted at events, career fairs and on BioSpace. com. These pieces are also supported by online company profiles and regional marketing materials.
"We have nine Hotbed campaigns a year, and they each represent a one-of-a-kind opportunity for industry businesses to showcase their brand, location and geographic significance,” said Kevin Glacken, senior vice president of sales at onTargetjobs (http://www. ontargetjobs. com/)], the parent company of BioSpace. com. "The 11th edition of the Genetown Hotbed Campaign highlights continual life science growth within Massachusetts communities.”
In addition to MassBio, Genetown showcases such organizations as the Novartis Institutes for BioMedical Research, Idera Pharmaceuticals, Inc., EMD Serono, Inc., Vertex Pharmaceuticals, Inc., Millennium Pharmaceuticals, Pfizer, Inc., and Shire Human Genetic Therapies.
About BioSpace (biospace. com)
BioSpace is the leading online community for life science careers, news and other resources. For more than two decades, BioSpace has helped accelerate recruitment, communication and discovery among business and scientific leaders in biopharmaceutical markets.
An onTargetjobs, Inc., company, BioSpace. com powers DeviceSpace. com (devicespace. com) as a portal for medical device and diagnostics industries and ClinicaSpace. com (clinicaspace. com) for clinical research professionals.
About MassBio (massbio. org)
The Massachusetts Biotechnology Council (MassBio), a not-for-profit organization that represents and provides services and support for the Massachusetts biotechnology industry, is the nation’s oldest biotechnology trade association.
Founded in 1985, MassBio is committed to advancing the development of critical new science, technology and medicines that benefit people worldwide. Representing over 600 biotechnology companies, academic institutions, research hospitals and service organizations involved in life sciences and healthcare, MassBio works to advance policy and promote education, while providing member programs and events, industry information and services.
Press Contact:
Heather Sharp
Director of Marketing
OnTargetjobs, Inc.
(720) 833-7363
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