SBANE March 2006 Breakfast Series: 'How to Maximize ROI From Golf Tournament Sponsorships,' featuring Tracy West, Hayson Group/Bank of America PGA Championship Tour
What makes a sports sponsorship a good investment, and how to companies make the most out of their sponsorship? Like any other marketing program, a golf sponsorship requires a good business plan and smart execution. So why do so many companies “hit into the rough” when it comes to event sponsorships? Join SBANE for an expert’s tutorial in Golf Sponsorship 101 and hear about the competitive business of running a major sporting event from the inside out.
Boston, MA (PRWEB) March 10, 2006
What makes a sports sponsorship a good investment, and how to companies make the most out of their sponsorship? Like any other marketing program, a golf sponsorship requires a good business plan and smart execution. So why do so many companies “hit into the rough” when it comes to event sponsorships?
Join SBANE for an expert’s tutorial in Golf Sponsorship 101 and hear about the competitive business of running a major sporting event from the inside out. Hayson Group recognizes that corporate events – large or small – are successful only when integrated with a strategic marketing plan. Learn the event sponsorship ABCs -- from putting together a foursome to the “19th hole.”
Since 1998, Tracy West has served as tournament director for the Bank of America Championship, the PGA event at Nashawtuc Country Club in Concord, Massachusetts.
WHEN:
Thursday, March 30, 2006
7:00-7:30 a. m. Networking
7:30-9:00 a. m. Breakfast, Speaker
WHERE:
Newton Marriott, Newton, Mass.
COST:
$40 SBANE Member/$50 Non-Member (pre-registered)
$45 SBANE Member/$55 Non-Member (pay-at-door)
MEDIA CONTACT:
Mark O’Toole
The Castle Group, Inc
(617) 227-0012 x235
Motoole@thecastlegrp. com
ABOUT THE SBANE BREAKFAST SERIES
SBANE is committed to providing programs and advocacy relevant to the small business community, in addition to offering a venue for members and guests to benefit from a high-quality networking experience. Breakfast Series meetings attract CEOs and senior - and mid-level managers from all industries with a desire to learn how to do more and grow faster. For questions, or to register for this event, visit www. sbane. org or call (781) 890-9070.
ABOUT SBANE
The Smaller Business Association of New England (SBANE) helps businesses succeed through profitable connections. Its almost 1,000 member companies throughout New England range from smaller service businesses and product companies to 200+ employee manufacturing plants. SBANE’s educational programs and member services address the shared interests and needs of its diverse membership.
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