Acsys, Inc. to Develop Innovative Stamford Hospital Web Site Focusing on Usability and Brand Management
Stamford Hospital has engaged Acsys to develop and execute a new Web site. The new Stamford Hospital Web site will focus on the hospitalÂ’s core service areas and feature some of the latest tools to be implemented in the healthcare space.
Farmington, CT (PRWEB) October 1, 2005
Acsys, Inc., a full service consulting firm that helps organizations achieve their business goals using Web technologies, today announced that Stamford Hospital, a not-for-profit provider of comprehensive healthcare services, has engaged Acsys to develop and execute a new Web site that will energize their brand, work within section 508 compliance guidelines, and add high value patient options.
Acsys will also be installing their entire SiteManager™ product suite which allows approved, non-technical hospital staff the ability to manage the entire Web site’s content, structure, and employment and donation databases. To generate maximum site traffic, Acsys’ Site Visibility Enhancement services will ensure the right audiences are attracted to the new site via Search Engine Optimization, Email Marketing, and other off-line marketing techniques.
"WeÂ’re not just building a Web site, we are building a tool that will enable our patients to better manage their healthcare in addition to providing our staff with the ability to improve efficiencies within the hospital," said Judith Ward, Director of Marketing at Stamford Hospital. "We know Acsys has best-of-breed resources and they have developed a strategy that determines ROI values for each initiative. We look forward to implementing their recommendations and launching our new Web site."
After conducting extensive strategy sessions with Stamford HospitalÂ’s Web stakeholders, Acsys will begin developing the Web siteÂ’s new framework, brand and site identity, including:
Physician Directory - Utilizing Acsys’ PeopleManager™ product, staff will be able to add, change or delete physicians within the directory and develop activity reports.
Human Resources - Utilizing Acsys’ RecruitManager™ product, staff will be able to easily manage incoming resumes, post new positions, and track statistics on position fulfillment.
Online eCards - Acsys will be developing 10 cards that will be linked to the hospitalÂ’s online gift catalog. Once completed, cards will be emailed to the Gift Shop to be printed.
Email Broadcast Services - The hospital will be able to collect opt-in email addresses allowing for the sending of messages to their target audience with real time tracking metrics. The service includes opt-in/out support with out special training.
Section 508 Compliance - Acsys will be developing pages for patients with special needs, with an emphasis on the hospitalÂ’s unique services.
Press Release Management - Using Acsys’ NewsManager™, hospital staff will be able to manage their external communications process online.
"Partnering with one of the premier hospitals in Connecticut is an honor, and itÂ’s a true testament to our expertise and reputation as an innovator in the healthcare industry," said Rob Grant, VP Strategy and Development at Acsys, Inc. "Upon completion, we will have modernized their Web site and implemented technologies, such as online bill pay, that are just starting to emerge in the healthcare field."
The new Stamford Hospital Web site will be located at www. stamhealth. org and will be launched in February 2006.
About Stamford Hospital
Stamford Hospital is a not-for-profit provider of comprehensive healthcare services in lower Fairfield County. The mission of Stamford Hospital is to provide, together with its physicians, a broad range of high quality health and wellness services focused on the needs of our communities. Stamford Hospital is affiliated with the New York Presbyterian Healthcare System and is a major teaching affiliate of the Columbia University College of Physicians and Surgeons.
About Acsys, Inc.
Acsys, Inc. is a leading e-business strategy and consulting firm that helps organizations achieve their business goals through branding, interactive, and Web-based technologies, creating effective Web presences and memorable online brands. Founded in 1994, Acsys helps clients in consumer, education, financial, healthcare, insurance and manufacturing markets plan, create, and manage ROI-focused Web sites, tools and applications. By creating Internet solutions that increase revenue, reduce costs, and enhance brand perceptions, Acsys helps organizations derive more value from their internal and external business relationships. With offices in Farmington, Connecticut, and New York City, Acsys combines creative and technical disciplines to offer a full range of strategic, creative, development, and hosting services. For more information, visit www. acsysweb. com.
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