GAF Announces Groundbreaking Lifetime Limited Warranty on All of Its Laminated Roofing Shingles
Homeowners to Benefit from Multiple Decades Increase in Warranted Performance*
Wayne, NJ (PRWEB) January 10, 2011
GAF Materials Corporation, North America’s largest roofing and ventilation manufacturer, is announcing groundbreaking changes to its laminated shingle warranties. Effective January 1, 2011, every GAF laminated shingle, including all Timberline® shingles—the #1-selling shingles in North America—will be covered by a lifetime ltd. warranty when installed on single family residences (see ltd. warranty for complete coverage and restrictions). GAF will no longer offer any laminated shingles with just a 30-year or 40-year warranty, a first for any roofing manufacturer.
This revolutionary change has been made possible by GAF’s Advanced Protection™ technology, which was first introduced in 2007. This innovative shingle technology has resulted in shingles that offer improved performance, including superior durability and wind resistance. GAF is so confident in the performance of its Advanced Protection™ shingles that it has decided to make this unprecedented improvement in its warranties.
“As a company, we are committed to advanced quality, industry-leading expertise, and solutions that make our customers’ lives simple — which is what this warranty upgrade is all about,” stated Bob Tafaro, President and CEO of GAF. “Contractors will benefit from knowing that they can stand with confidence behind every installation of GAF laminated shingles. Homeowners will benefit from knowing that their installed shingles are warranted for a lifetime, adding significant value to their home.”
GAF has also upgraded the coverage of its Golden Pledge® and System Plus limited warranties, which are offered exclusively by its GAF-certified contractors.
“We are especially excited to announce this warranty upgrade, given that 2011 is GAF’s 125th anniversary as a company. At a time when Americans are facing so much uncertainty about the future, you can be sure that GAF will be there decades from now to stand by the performance of our roofing products. This warranty upgrade will reinforce both our leadership position in the industry and our promise of excellence to our customers,” said Tafaro.
Complete details about these changes, including certificates confirming coverage and explaining the new terms which contractors can use with homeowners, can be found at http://www. gaf. com/upgrade.
*See http://www. gaf. com for specific warranty terms and conditions
About GAF Materials Corporation
GAF Materials Corporation is the largest roofing manufacturer in North America, with sales of nearly $3 billion annually. The company’s products include a comprehensive portfolio of steep-slope and low-slope roofing systems, which are supported by an extensive national network of factory-certified contractors. Its success is driven by a commitment to provide property owners and specifiers with the best and safest choice in roofing and by helping supportive contractors and distributors to build their businesses and avoid hassles.
With a focus on social responsibility, GAF Materials Corporation has developed single-ply and asphaltic membranes with superior durability and high reflectivity to meet the most rigorous industry standards while helping commercial property owners and designers reduce energy consumption.
The Company also supports the roofing industry through CARE, the Center for the Advancement of Roofing Excellence, which has provided education to over 100,000 professionals. CARE’s mission is to help professional contractors and distributors build their businesses through sales and management education, and to provide product and installation training to contractors, distributors, architects, property owners, and related industry personnel. For more information about GAF, visit http://www. gaf. com.
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