Vocus Webinar Explores Findings of New Survey on The Adoption of Technology in the PR Industry
Leading expert to explore findings and offer perspective on leveraging the latest technologies.
Lanham, MD (Vocus) July 19, 2007
Vocus, Inc., (NASDAQ: VOCS) a leading provider of on-demand software for public relations management, today announced that it will sponsor a free webinar on its new survey (http://www. vocus. com/publicrelationswp) exploring the current use of technology to gain a strategic advantage in the PR industry. Titled "The Changing World of Public Relations," (http://301url. com/releaserl) the webinar will be held on Thursday, July 26, 2007 at 2:00pm ET. To register for the webinar, please visit http://301url. com/releaserl (http://301url. com/releaserl).
Led by Stephen Quigley (http://www. bu. edu/com/about/faculty/stephen_quigley. html), associate professor with Boston University's renowned College of Communications (http://www. bu. edu/com/), the webinar will examine the findings of Vocus' survey "Public Relations in Practice," showing that the PR industry is in the early stages of adopting technology. The webinar will provide a benchmark on current PR methods and tips on leveraging the latest technologies to manage and track media relations effort for PR success.
"The Public Relations in Practice survey suggests the left brain/right brain, art/science battle is alive and well, especially when it comes to adopting new media relations tools," said Professor Quigley (http://www. bu. edu/com/about/faculty/stephen_quigley. html). "Two out of three respondents regard ongoing tracking, analysis and measuring media as critical, yet many still rely on old technology -- or no technology -- to get the job done."
"Public Relations in Practice" (http://www. vocus. com/publicrelationswp) offers insight from more than 700 PR professionals on the fundamental shift in the media landscape and its impact on the public relations industry. To download the Vocus whitepaper revealing the full survey results, please visit www. vocus. com/publicrelationswp (http://www. vocus. com/publicrelationswp).
This webinar, part of the monthly Vocus Webinar Series, is designed to provide an educational and informational resource for organizations to gain insight into the best practices for public relations and practical techniques that can be applied to their everyday communications campaigns. A replay of the webinar will be available free of charge following the event on the Vocus web site at http://onlinepressroom. net/vocus/ (http://onlinepressroom. net/vocus/), under Events.
About Vocus, Inc.
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used by more than 1,800 organizations worldwide and is available in five languages. Vocus is based in Lanham, MD with offices in North America, Europe, and Asia. For more information please visit www. vocus. com or call 800.345.5572.
This release contains " "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.
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