New Product Placement Firm Specializes in Sports
Sportsbrandedmedia specializes the product placement of sports properties, sporting goods, and sports apparel and more in mass media outlets. The new company is pleased to represent McGraw-Hill Education in mass media product placement.
Rockville Centre, NY (PRWEB) November 6, 2005
John Meindl, president of Sport Consulting Group Inc., created a new division of the sports marketing firm: sportsbrandedmedia, dedicated to the product placement of sports properties, sporting goods, sports apparel and more in mass media outlets.
"The advent of TiVo, content on demand and 1,000 TV channels is eating into the traditional stronghold of TV ad spending," he said. "Where we once tolerated only three network channels with limited content selectivity, today the well-informed and sophisticated American viewer, drawing from hundreds of networks and channels, can almost single-handedly avoid advertising in its traditional form. Product placement is the answer with implied endorsement, low cost, high profile and a less obtrusive far reach. Sports saturate our culture and it is the role of sportsbrandedmedia to foster America’s love of sport, through product placement in entertainment properties."
In addition, SportsBrandedMedia is now representing McGraw-Hill Education in mass media product placement. Although not a sports property, the relationship was created by SportsBrandedMedia’s president prior to the launch of the new division. Mr. Meindl, who moonlights as an adjunct professor of sport marketing, is quite familiar with the work of McGraw-Hill Education, a leading global provider of educational materials, information and solutions. McGraw-Hill Education’s mission is to be the premier worldwide provider of products and services that improve and shape teaching and learning in the digital age.
The company has been recently successful product placement in several major productions - starring some of today’s hottest stars. SportsBrandedMedia is presently working on a number of projects in feature film, television and sponsorship.
SCG inc. is a sport marketing/sport coordination firm located in New York. Mr. Meindl has worked as a consultant in the sport and film industries for several years, having recently coordinated all non-theatrical elements, including product, placement in a multi-million dollar sport scene in “Failure to Launch,” a Paramount Production, starring Matthew McConaughey and Sarah Jessica Parker.
John Meindl is a retired athlete/college head coach, and the former owner of a large sporting goods company in the Northeast. Having worn many different hats in sports and entertainment, he brings a unique perspective and sports business acumen to both industries. Accompanied by several sports industry heavy weights, John was a recent speaker at “The Next Big Idea” double play: the convergence of sports and entertainment.
Contact Info:
SportsBrandedMedia
516.705.4366
Www. sportsbrandedmedia. com
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