Ripple Effects Interactive Adds Five to Pittsburgh Office
To serve an increased portfolio of clients, Ripple Effects Interactive, a nationally ranked interactive marketing agency, has added five new staff members to its production, client services and content development units. The new hires bring decades of combined experience in helping clients develop, create and implement effective marketing campaigns.
PITTSBURGH (PRWEB) July 25, 2004
“One of Ripple Effects Interactive’s strengths is its ability to deliver optimal and efficient campaign execution,” said Louis Malafarina, chief executive officer at Ripple Effects Interactive. “We feel that with our newest team members, that expertise has improved even more greatly.”
Those joining Ripple Effects InteractiveÂ’s Pittsburgh team are:
Amy Sippos, Senior Producer – Working primarily with clients in higher education, Amy is responsible for client service support and ensuring the production of all project deliverables in line with their strategic goals. Within her 10-year career in the interactive realm, Amy has produced interactive television segments for MTV Networks, ESPN, NBC, CBS, Court TV and Showtime, among others. She is currently producing and directing two documentaries. Amy graduated from Carnegie Mellon University with a Bachelors of Fine Arts in Design.
Deborah Caruso, Senior Producer – Deborah is responsible for defining scope, timeline and budget allocation for projects. She ensures that the internal process is optimized so that Ripple Effects Interactive delivers its solutions to clients on time and on budget. Prior to joining Ripple Effects Interactive, Deborah was with Brady Communications and Blattner Brunner, working for clients in healthcare and financial services. She earned double degrees in multimedia and design from the Art Institute of Pittsburgh.
Bev Heitzer, Creative Traffic Manager – Bev manages the workflow of design requests for Web and print projects to ensure timely review and delivery. She also coordinates print production with internal and external resources. Bev was formerly an account manager at Communifax where she managed several online promotional sweepstakes programs. She also served process and traffic management roles at Marconi, Ketchum, and WQED Multimedia during her 20 years of professional experience. Bev earned her Bachelors of Fine Arts degree from the Indiana University of Pennsylvania.
Kerry Connell, Senior Copywriter – Kerry is responsible for writing the words that convey the messages of Ripple Effects Interactive’s clients creatively and effectively. She brings nearly 15 years of experience in professional writing and marketing communications, and was formerly the public relations director at Pittsburgh’s Open Stage Theatre. Kerry also provided copywriting at Mirage Advertising and Krome Communications, and spent five years at Respironics developing product-marketing plans. She earned her Bachelor of Arts degree in English from Duquesne University.
Eli Musser, Copywriter – Eli is responsible for proofreading and editing copy for both Web and print projects to ensure accuracy and consistency of marketing messages. Prior to joining Ripple Effects Interactive, Eli was a copywriter at the National Technology Transfer Center in Wheeling, West Virginia. Before that, he was with Beyond Marketing, where he created and edited copy for marketing campaigns according to client strategies. Eli graduated from Case Western University with a dual Bachelors of Arts degree in English and Music.
Ripple Effects Interactive is a premier interactive agency – the only Pennsylvania agency ranked among the nation’s top 50 by Ad Age and MEDIA magazines. Since 1998, the agency has offered a full range of services - from strategic marketing communications and Web site design to online marketing and custom application development. Located in Pittsburgh and Philadelphia, the Ripple Effects Interactive team consists of more than 40 interactive specialists. Through its projects for consumer lifestyle, tourism and travel, higher education, arts and culture, and non-profit organizations – including the Commonwealth of Pennsylvania, GlaxoSmithKline, Carnegie Mellon University, Johnson & Johnson and Coca-Cola – Ripple Effects Interactive has built a reputation for high-quality work. In the past three years alone, it has won more than 100 industry awards, including the prestigious ID Magazine Gold Award for Web Site Design, as well as a London International Advertising Award. For more background, visit www. RippleEffectsInteractive. com.
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