Wednesday, February 23, 2011

All New Certified Pool-Spa Operator® Handbook Introduced The Most Important Recreational Water Manual Written in the Last 10 Years

All New Certified Pool-Spa Operator® Handbook Introduced The Most Important Recreational Water Manual Written in the Last 10 Years

The National Swimming Pool Foundation®(NSPF®) introduced the long-awaited Certified Pool-Spa Operator® Handbook at the Aquatic Health™ Conference, October 3-5, in Atlanta, Georgia. Authored by Ron Ford, veteran CPO® instructor, the new handbook is the fundamental training and reference manual for professionals who help protect those who use aquatic venues, including operators, health officials, service technicians, retailers, property managers, and manufacturers

Colorado Springs, CO (PRWEB) December 12, 2004

The National Swimming Pool Foundation®(NSPF®) introduced the long-awaited Certified Pool-Spa Operator® Handbook at the Aquatic Health™ Conference, October 3-5, in Atlanta, Georgia. Authored by Ron Ford, veteran CPO® instructor, the new handbook is the fundamental training and reference manual for professionals who help protect those who use aquatic venues, including operators, health officials, service technicians, retailers, property managers, and manufacturers.

This handbook emphasizes pool and spa operations and protecting people in and around the water. It brings insight into understanding and preventing drowning, suction entrapment, evisceration, diving accidents, recreational water illness, electrocutions, chemical hazards, and slip and falls. Fresh information related to regulatory agencies and guidelines, disinfection, water balance, water problems, troubleshooting, chemical testing and record keeping, chemical feed and control technology is also included.

New features and information are found throughout the handbook. The most prominent is the extensive use of color to help students and instructors visualize important concepts. “Life is better in color; learning is better in color; color reflects the needs of the student,” says Ford. He adds “For example, students can see in the handbook the color changes in chemical test kits instead of just reading about them.” “Education creates a better future; black and white is the ‘50s’. We are not going back. Our customers deserve better,” added Thomas M. Lachocki, CEO of NSPF. “Ron Ford dedicated almost a year to making the new handbook exciting, relevant and easier for both instructors and students to comprehend,” agreed Bill Kent, President of the NSPF Board of Directors.

The new handbook has other features to help the student find important information:

·Color-coded page edges make it easy to thumb to the right chapter.

·A comprehensive keyword index and table of contents make it easy to find important topics.

·Guides to simplify mathematics and calculations are included.

·A PowerPoint® presentation, available to current CPO® instructors, supplements the imagery in the handbook.

“We are indebted and thankful to Ron Ford and the experts who reviewed and provided input on each chapter. Many organizations graciously donated images to help make this the finest and most up-to-date handbook in the recreational water field,” said Lachocki.

“As the world has evolved, so has technology. As technology evolved, so has the CPO® training program. The new handbook reflects the Foundation’s commitment to industry leadership and continuous improvement,” commented Bill Kent. “The launch of the new CPO® Handbook is the biggest educational advance in the recreational water field in many years. It will touch 20,000 students in the next year,” he added.

CPO Handbooks (without the exam) are available to any individual or company at a cost of $59.95 per book (plus $5 shipping and handling). CPO Handbooks may be ordered by downloading the NSPF Order Form on our web site, www. nspf. org. Payment may be by check, money order, or Visa/MasterCard. If paying by check or money, the order form and payment should be mailed to the NSPF. If paying by Visa/MasterCard, the order may by submitted by telephone or FAX.

The NSPF® CPO® training program is an international training program. It satisfies educational requirement for commercial pool operators in many states and counties. Since 1989, over 150,000 students have been certified by the NSPF®. NSPF® provides advanced education at the Aquatic Health™ Conference and funds research to advance science, to protect people, and encourage better health through aquatics.  

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Tuesday, February 22, 2011

Roska Direct Tapped to Provide Direct-to-Patient Relationship Marketing for Asacol

Roska Direct Tapped to Provide Direct-to-Patient Relationship Marketing for Asacol

(PRWEB) November 17, 2000

Montgomeryville, PA, November, 2000— Roska Direct (www. roskadirect. com) announced today that they have signed an agreement with Procter & Gamble Pharmaceuticals (www. pgpharma. com) to handle all relationship marketing for Procter & Gamble’s ulcerative colitis drug, Asacol, and the drug’s Web site, www. living-better. com. According to Rae Ann Mang, Asacolâ brand manager, “We are especially impressed by Roska Direct’s innovative creative, strategic thinking and successful track record in DTP marketing over the Internet. We know they are the Agency to develop the direct marketing campaign that Asacol needs to drive compliance and persistency among its users.”

“We are very excited to be working with such a progressive team,” confirmed Roska Direct executive vice president, Jay Bolling. The Agency has been successful in the development of revolutionary interactive marketing campaigns for pharmaceuticals, especially one-to-one relationship marketing. “More than ten years in direct-to-patient relationship marketing and seven years of Web-based marketing have taught us that patients at various stages of a disease must be addressed differently to increase compliance and perseverance with prescribed medications,” explained Bolling. “Our experience has allowed us to develop The Roska Direct Five Key Elements to Successful Relationship Marketing that ensure the proper balance of patient communications and education, provider and family involvement, and incentives to motivate patients to take their medications as advised. Targeted direct marketing for Asacol’s comprehensive and user-friendly Web site, living-better. com, is the best way to pursue and measure the increased persistency of Asacolâ users.”

The World Wide Web is by far the fastest growing medium for DTP relationship marketing. With access to the Web, a brand can start from scratch and target their exact audience without expending their marketing budget on broad-reaching, expensive campaigns. USA Today has reported that in 1998 more than 22 million adults in the United States used and visited an estimated 15,000 health-related Web sites. In addition, Cyber Dialogue has reported that 10 million Americans are using the Internet to find pharmaceutical information. Off-line, these individuals will spend a projected $150 billion for health-related services. According to the same source, it is projected that the number of Internet health consumers will reach close to 90 million by 2005.

About Roska Direct

Roska Direct is a $40 million, full-service direct advertising agency serving national clients in the pharmaceutical, e-commerce, financial services, insurance, technology, and publishing markets since 1981. Roska Direct has applied its proven one-to-one marketing techniques for clients such as Pfizer, Thomas Register, PetFoodDirect. com, and AEGON Insurance. Located in the Philadelphia area, Roska Direct has won most major direct marketing industry awards including the Direct Marketing AssociationÂ’s prestigious Gold Echo. The Direct Marketing Association also ranked Roska Direct among the top 60 direct response agencies in the nation.

About Procter & Gamble Pharmaceuticals

Procter & Gamble Pharmaceuticals is part of Procter & Gamble Health Care, a division of The Procter & Gamble Company — a $40 billion global leader in the development, manufacturing, and marketing of a broad range of consumer goods including over-the-counter medications, oral care products and other health care products. In prescription drugs, Procter & Gamble is focusing on musculoskeletal and cardiovascular health, as well as on anti-infective therapies. Some of Procter & Gamble’s leading prescription products include Actonel (risedronate sodium, tablets), Didronelâ (etidronate disodium), Asacol (mesalamine) and Macrobid (nitrofurantoin monohydrate/macrocrystals).

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Saturday, February 19, 2011

McMillan Analysis Corporation Announces "THE STRATEGY ZONE"

McMillan Analysis Corporation Announces "THE STRATEGY ZONE"

McMillan Analysis Corp. Announces “The Strategy Zone” email: info@optionstrategist. comWeb Site: http://www. optionstrategist. com Option data and analysis updated daily on its web site.

(PRWEB) June 19, 2002

McMillan Analysis Corp. Announces “The Strategy Zone”

Email: info@optionstrategist. comWeb Site: http://www. optionstrategist. com (http://www. optionstrategist. com)

Option data and analysis updated daily on its web site.

Morristown, NJ – June 10, 2002 – McMillan Analysis Corp. has launched a new subscription section of its

Web site. The Strategy Zone is chock full of valuable information on listed options. Each section contains

Data on stock, index, and futures options. It is especially designed for option traders with a penchant for

Conducting their own research. The site contains current market commentary, written by Lawrence G.

McMillan, author of the best-selling book, Options As A Strategic Investment; loads of data and analyses

Concerning option volatilities, “Greeks”, and option strategies; over 200 put-call ratio charts; and a select

Number of volatility charts; all of which are updated daily. Also, The Strategy Zone contains archives of past

Newsletters published by McMillan Analysis Corp., articles on how best to use the data for each strategy on

The site, and access to a sophisticated Probability Calculator. One week free trials to the Strategy Zone are

Available upon request.

There is a large amount of data updated daily, on a number of topics. Strategists who like covered writes,

Straddle buying, and calendar spreads will find a number of reports designed to identify potentially profitable

Trades. Those traders interested in data will find a number of volatility reports useful -- including listings of

Historic and implied volatilities of everything that trades options, as well as volatility skews (useful for

Backspreaders and ratio writers), and extreme volatility readings (useful for volatility traders). Volatility charts

Are posted for a select number of entities, too. In addition, every option on every underlying is analyzed each

Night, and the resulting risk measures (the "Greeks") are posted, using closing prices.

In addition to the data, Lawrence McMillan posts a market commentary daily, as well as an expanded

Weekly commentary.

The archive section of The Strategy Zone is where past issues of our newsletters and market commentary

Updates can be viewed. These are most useful for three purposes 1) to read the educational articles in past

Issues of The Option Strategist, 2) to follow McMillanÂ’s thoughts on past market cycles via the updater and/or

Hotline postings, and 3) to get a feeling for how our subscription newsletters approach option trading.

A most valuable tool, the Probability Calculator, is available to all subscribers. It uses a sophisticated

Monte Carlo analysis in order to project the probability of the underlying ever trading at either or both of two

Target prices at any time during a specified time period.

Finally, the site contains put-call ratio charts. Nearly 200 charts are posted daily, including both weighted

And normal graphs, along with a unscaled chart of the underlying on the same graph (futures put-call ratio

Charts include a continuous chart of the underlying). In addition, subscribers can access our proprietary

Computer interpretation of each put-call chart, so that impending buy and sell signals can easily be spotted.

In addition to all of the data, each analysis section is accompanied by an article written by Lawrence

McMillan, in which the basic philosophy of trading is discussed (volatility trading, for example). The article

Also describes how to use the available data to find trades that have the best potential to be profitable.

Email: info@optionstrategist. com

Web Site: http://www. optionstrategist. com (http://www. optionstrategist. com)

Friday, February 18, 2011

Wisconsin Ad Agency Promotes Kristi Moe to Public Relations Director

Wisconsin Ad Agency Promotes Kristi Moe to Public Relations Director

Glowac+Harris+Madison Enjoying Solid Growth

MADISON, WI (PRWEB) January 3, 2005

Glowac, Harris, Madison, Inc., a full-service advertising, marketing and public relations agency announced today the recent promotion of Kristi Moe to the position of Public Relations Director. Moe will be responsible for creating and implementing all public relations programs and publicity activities for the agency and its clients.

Glowac+Harris recently announced the opening of a Chicago office and promotion of Doug Voegtle to Vice President, Creative Director. Glowac+Harris+Chicago opened to give businesses in the Chicago market a fresh choice and to allow the agency to better serve their current Chicago clientele. The Chicago division has specialized industry focus in the areas of healthcare, real estate development, restaurants, franchise businesses and financial institutions.

“Our recent expansion into the Chicago Market and subsequent two promotions demonstrates the success and growth Glowac+Harris has enjoyed,” stated agency partner and senior vice president, Wayne Harris. “We are excited to develop further success with Kristi Moe managing our agency’s and clients’ PR and Doug Voegtle leading our new Chicago division.”

Abut Glowac+Harris+Madison

Glowac+Harris+Madison offers a complete team of strategic marketing experts who really care about helping clients reach their business goals. Their branding expertise includes: life science, healthcare, financial services and franchise-related marketing. Their portfolio also features many B2B and consumer success stories in education, telecom, retail, hospitality, real estate development, automotive services, government, as well as food & beverage. Together, the agency principles, Wayne Glowac and Wayne Harris, represent 55 years of community service and marketing leadership.

For more insight regarding Glowac+Harris+Madison contact one of our Waynes at (608) 232-9696, or visit www. glowacharris. com.

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Motorcyclist Lives On, Rides On Through Organ Donation

Motorcyclist Lives On, Rides On Through Organ Donation

Lifeline of Ohio, which promotes organ and tissue donation in central and southeastern Ohio, has partnered with the motorcycle enthusiast community to reclaim negative slang phrase "organ donor." With the help of the "Live On. Ride On." campaign, Lifeline of Ohio shares a truly inspirational story about a young motorcycle enthusiast who is one of the few people in the world to receive an organ transplant and be a life-saving organ donor. His story epitomizes this campaign's message; the ability to Live On thanks to an organ transplant and Ride On through the Gift of Life.

Columbus, OH (PRWEB) August 4, 2009

At the age of 11, Michael Corea (http://www. lifelineofohio. org/recipient/stories/story_michaelcorea. aspx) was faced with his own mortality; he was told he would need a liver transplant to survive. Two years later, he received the organ he so desperately needed.

Michael's story
At 11 years old, Michael's rare liver disease put him on the transplant list hoping for a second chance at life. Just two years later, he was hospitalized due to his disease and begged the doctors to let him return home as he waited for his transplant. While his wish was granted, he told his mother that he did not want to come back until he received his transplant. The very same day he retuned home, he received the news he had been waiting for: a liver was available. The transplant was a great success and Michael lived life to the fullest, running track, graduating high school and ultimately attending the only college he would consider - The Ohio State University. He also indulged his adventurous side, saving he wasn't afraid to die, so he wasn't afraid to live. Michael told his mother he planned to go skydiving, cliff jumping and purchase a motorcycle. To Michael, his Suzuki 600 was his freedom. He took training courses and always wore his helmet and once told his family, "When I die, I hope I die on my bike, because I'll die happy."

On June 5, 2006, Michael took his last final exam before graduation. Ecstatic about his accomplishment, he called his mother and said, "I haven't felt this good in a long time." Michael planned to eat some of his mom's meatballs, then go for a ride on his Suzuki. But excitement turned to tragedy that evening. A few hours later, Lynda received another call; this one informed her that Michael had been in an accident. When Lynda and her husband arrived to The Ohio State Medical Center, Michael was on a ventilator and his brain function was deteriorating. His mother knew what the meant and thought back to the day of his transplant when Michael told her, "If I die, you tell them to take anything they want so others can live." Michael accomplished something very rare; he was both a transplant recipient and an organ donor.

Michael's spirit lives on:
Michael's heart, lungs and tissues were donated to save lives and the donation brought joy and peace to his family in the midst of tragedy. The Corea family has corresponded with one of Mike's organ recipients: Barbara, a 64-year-old mother of four and grandmother to 12. She received Michael's lungs after three years of waiting. Barbara told the Corea family that she is able to do things she has never done before. She was always hesitant about her grandson's motorcycle, but one day when her grandson asked if she wanted to go for a ride, she said, "It must have been Michael's spirit which made me say yes." She enjoyed the ride so much, she said she couldn't wait to go again.

Quotes from Lynda Corea
"When he was placed on the transplant list, his whole life changed," said his mother, Lynda. "He made priorities and short-term goals and even wrote out his will twice!" "This was something that was very important to him; we wanted to fulfill his wish to donate." "He was so happy and we support that. He rode as much as he could. It was just an accident and he went the happiest way he could go."

The Michael Allen Corea Scholarship Fund
The family recently established the "Michael Allen Corea Scholarship Fund" (http://tinyurl. com/n27fs2) at The Ohio State University. The scholarship is available to organ transplant recipients or donor family members. The first scholarship will be awarded Fall 2009.

About "Live On. Ride On."
Lifeline of Ohio (http://www. lifelineofohio. org/), the nonprofit organ procurement organization responsible for promoting organ and tissue donation in central and southeastern Ohio, is sharing Michael's story, and others, in an effort to show the public what an organ donor really is: a hero. Because of donation, Michael was able to live on. Because he donated, his spirit can ride on.

"We are aiming to reclaim the negative slang term "organ donor" in the motorcycle industry," said Kent Holloway, CEO of Lifeline of Ohio. "Motorcyclists should be proud to declare themselves organ donors. Our goal is to demonstrate the positive impact they can have by registering in the Ohio Donor Registry and let them know they have the opportunity to live on and ride on by donating life."

Lifeline of Ohio is working to connect with motorcycle enthusiasts, a group known for its philanthropic efforts and sense of community, with their "Live On. Ride On." campaign, launched in May 2009. The group is reaching out to motorcyclists at events, retail locations, rider training programs and through social media. So far, the initiative has been a success, touching hundreds of enthusiasts and registering more than 30 new organ and tissue donors. Motorcycle enthusiasts in central Ohio can also connect with "Live On. Ride On." online, at www. Lifelineofohio. org/LiveOnRideOn (http://www. Lifelineofohio. org/LiveOnRideOn), where they can read stories of motorcyclists who have been touched by donation, see the latest schedule of events, connect through Facebook and Twitter and register to be an organ and tissue donor.

About Lifeline of Ohio
Lifeline of Ohio (LOOP) is an independent, nonprofit organization whose mission is to promote and coordinate the donation of human organs and tissue for transplantation. Lifeline of Ohio is approved by the Centers for Medicare and Medicaid Services (CMS) of the U. S. Department of Health and Human Services as the designated organ procurement organization (OPO) serving 37 counties in Central and Southeastern Ohio, and Hancock and Wood counties in West Virginia. Lifeline of Ohio provides services to 64 hospitals through its transplant coordinators. LOOP's clinical staff is on call 24 hours a day to coordinate the recovery and transport of tissue and organs for transplant.

Additionally, Lifeline of Ohio offers educational presentations for professional, civic, church and social organizations, as well as elementary through college level school programs. These programs are offered year-round as a community service and are customized to meet the objectives of the particular audience. Printed materials regarding donation, as well as donor registry information, are also available from Lifeline of Ohio by calling 800.525.5667 or visiting the Web site at www. lifelineofohio. org.

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Wednesday, February 16, 2011

World Piano Competition Gold Medalist to Give Lincoln Center Debut

World Piano Competition Gold Medalist to Give Lincoln Center Debut

Moscow-Born Pianist Ekaterina Mechetina will give her Lincoln Center Debut in Alice Tully Hall on February 5th, 2006 at 8:00PM.

New York, NY (PRWEB) January 28, 2006

The World Piano Competition proudly presents Ms. Ekaterina Mechetina in her Lincoln Center debut. Ms. Mechetina who is currently twenty six years of age was born in Moscow and began playing piano at age four. From 1985 until 1996 she studied at the Central Secondary Specialized Music School at the Moscow State Conservatory. Her principal professors were T. Koloss and V. Ovchinnikov between 1996-2001. Since 2001 Ms. Mechetina has been a post graduate student at the Moscow State Conservatory and continues her studies with Prof. Sergey Dorensky.

Since 1986 Ms. Mechetina has performed solo recitals, chamber, and with symphonies throughout Russia, United States, Mexico, Brazil, Netherlands, Austria, Italy France, Germany, Finland, Poland, and Taiwan. She has made recordings for radio and television in Russia, Italy and Japan. Additionally she has give premieres of Schedrin’s works, including the Piano Concerto No. 6 with the Amsterdam Concertgebouw. She has performed to great acclaim in several festivals including Tours, France, "Classic Open Air" in Berlin, Germany and Milan Italy.

The program Ms. Mechetina will be performing for her Alice Tully Hall, Lincoln Center debut was programmed by her, and will illuminate her exceptional keyboard facility and interpretive skills. The program will be:

Fantasy in C minor, K. 475, Mozart

Nocturne in D-flat, Op. 27 #1, Chopin

Etude in A-flat, Op. 25 #1, Chopin

Etude in F, Op. 10 #8, Chopin

Barcarolle in F-sharp, Chopin

La Valse, Ravel

INTERMISSION

Variation on a Theme by Corelli, Rachmaninoff

Lullaby, Tchaikovsky/ Rachmaninoff

Flight of the Bumble Bee, Rimsky-Korsakov/ Rachmaninoff

Liebesleid, Kreisler/ Rachmaninoff

"Tchastushki"- Concerto for solo piano Schedrin

Currently Ms. Mechetina is touring the United States performing various concerts of solo recitals and also has dates with regional orchestras. On Thursday, February 2nd, 2006 she will perform Edward MacDowell’s Piano Concerto No. 2 with the Boston Landmarks Orchestra under Charles Ansbacher.

About the World Piano Competition:

Founded in 1956 by Gloria Ackerman, The World Piano Competition, has become a major source for the musical education and advancement of young piano talents worldwide. By serving this function it has made Cincinnati an international headquarters for musical excellence and pianistic artistry. Every spring pianists from around the world are evaluated in performance or by a tape audition, and are given written critiques by noted pianists. Invitations are extended to the winners of the evaluation to attend semi-finals and finals in Cincinnati. There, students are judged and attend master classes by world-renowned artists, as members of the Advisory Board donate their time to the education of these talented pianists, ages five to thirty. Winners of the World Piano Competition receive cash scholarship awards or the Grand Prize of a New York debut recital at Alice Tully Hall at Lincoln Center. The finals of The World Piano Competition are broadcast internationally on CNN and nationally on NPR.

Tickets for this performance are available through the Alice Tully Hall Box Office, Broadway at 65th Street, New York NY 10023. Tickets: $20 and $15 at the Box Office. Call 212 875-5050 or call CenterCharge at 212 721-6500.

For additional information, press passes and images of the artist please contact Tony Scafide at Generation Media 631 846-6231 or tony @ generation-media. com

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It's Never Too Early to Take a Step Forward for Mental Health; Sign up for NAMI Walk Today

It's Never Too Early to Take a Step Forward for Mental Health; Sign up for NAMI Walk Today

NAMI (National Alliance on Mental Illness) San Diego is proud to have Channel 10's Geni Cavitt as the Honorary Chair for their 2008 2/5K Walk on April 19 at Balboa Park.

San Diego, California (PRWEB) December 13, 2007

No, it's not 2008 yet, but it's not too early to sign up for the National Alliance on Mental Illness (NAMI) Walk for the Mind of America taking place on April 19, 2008 at Balboa Park.

The 2007 2/5K NAMI Walk in San Diego was a huge success as hundreds pounded the pavement and thousands of dollars were raised for an often overlooked disease--mental illness. The walk is actually held nationwide to raise money and awareness about our country's need for a world-class treatment and recovery system for people with mental illnesses.

While mental illness is a world-wide concern, locally it is having a large impact as well. To put it in perspective, more than 244,000 people are living with mental illness in San Diego alone. In the state of California, 600,000 children, adults and elderly are in need of mental health services that aren't readily available. In our nation, one in five people will suffer from a serious mental illness in their lifetime.

Your participation in the walk can help the many who are in desperate need of diagnosis and care. NAMI San Diego is our city's own voice on mental illness. Your support of this organization shines a light on the stigma attached to mental illness -- a stigma that comes from fear due to lack of knowledge. NAMI San Diego is at the center of education, support and advocacy regarding these brain disorders.

In 2008, San Diego County NAMI WALK is proud to have Channel 10's Geni Cavitt as the Honorary Chair. Geni does the weather and other special reports on KGTV and is known throughout the city as the one who presents the prestigious Channel 10 Leadership Award.

Walk Manager and Communications Director at NAMI San Diego, Shannon Jaccard--who also received the 10 Leadership Award in September--is excited about the 2008 walk. "The 2008 walk will be another day where concerned San Diegans will come together to care, to share, and to raise awareness about mental illness."

The walk will include music, entertainment, a health/resource fair and a chance to make a difference one step at a time. For more information on how to sign up for the walk and form or join a walk team, go to www. namiwalksandiego. org or call NAMI San Diego at (619) 584-5564.

NAMI (National Alliance on Mental Illness) is a non-profit organization that provides education, support services and advocacy to improve the lives of everyone affected by mental illnesses. Visit www. namisandiego. org or call 619-543-1434 or 1-800-523-5933.

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