Tuesday, April 20, 2004

Art, Fashion, Life: Portfolios of Joshua Klein at DDCLAB to Benefit UNICEF

Art, Fashion, Life: Portfolios of Joshua Klein at DDCLAB to Benefit UNICEF

DDCLAB West Coast flagship store to host a selection of photographs by Joshua Klein/JoshuaTreeStudio opening Saturday, June 2 during the Art & Design Walk in West Hollywood. The evening is scheduled to benefit UNICEF's Global Malaria Initiative.

Los Angeles, CA (PRWEB) May 24, 2007

DDCLAB, the innovative New York fashion team of Roberto Crivello & Savania Davies-Keiller with Joshua Klein of JoshuaTreeStudio is pleased to announce a showcasing of Klein's photographs at their West Hollywood flagship store during the upcoming Avenues of Art and Design Art Walk. June 2 will be dedicated to raising awareness and funds for UNICEF's Global Malaria Initiative.

"as many of the images were created in developing regions, it is exciting to make some return on the hospitality and generosity of those especially in the Sahel & Sahara regions of Mali. While there you learn that a mosquito is more than mere annoyance but a vital threat."

The June 2, 2007 event will take place during the Avenues Art & Design 10th Annual Art Walk from four until eight pm. Among the innovations of Roberto Crivello's and Savania Davies-Keiller's ready to wear collection at DDCLAB, selections from Klein's Mali, Thailand, Paris and Joshua Tree will be on display. A silent auction, shopping, a dj and cocktails will round out the festivities. The JoshuaTreeStudio work will remain on view through July 1, 2007.

DDCLAB:
Having just received Surface Magazines Material Connexions Medium Award for Fashion Innovation, Crivello and Davies-Keiller are renowned for incorporating breakthrough fabrics and fabric technologies to create a line that is both stylish and hi tech. With a design lab in Soho and flagship in New York's Meat Packing District, a 2500 square foot store on the breakout western block of Melrose Avenue in West Hollywood opened in 2005.

Joshua Klein / Joshuatreestudio:
An alum of Parsons School of Design, a former in house photographer with Ralph Lauren in New York and with commercial projects for John Varvatos, Tory Burch, GAIAM under his belt, Klein now dedicates his energies to meticulously hand printed black-and-white portfolios. Over the past two years, a show titled Paris Affaire has been shown at Fred Segal in Los Angeles and ArtSee in New York's Meat Packing District. A limited edition book with the Paris Affaire title will release late summer 2007. Joshua Tree Studio (http://www. joshuatreestudio. com)

UNICEF & Maleria Prevention:
For more than 60 years, UNICEF has been the world's leading international children's organization, working in more than 150 countries to address the ongoing issues
That affect why kids are dying. UNICEF provides lifesaving nutrition, clean water, education, protection and emergency response saving more young lives than any other humanitarian organization in the world. UNICEF, with the support of partnering organizations and donors alike, has the global experience, resources and reach to give children the best hope of survival.

With regards to Malaria prevention, UNICEF is the world's largest global procurer and deliverer of insecticide-treated nets (ITNs) with over 24 million ITNs procured in 2006. More than 90 percent of these were long lasting insecticide-treated nets that do not require re-treatment. These nets are distributed to pregnant women and young children as part of integrated maternal and child health programs, such as antenatal care and immunization.

Press Contact:
Erin Etchegoyen
DDCLAB
8906 Melrose Avenue
West Hollywood, CA 90069
(310)385-8085

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